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Manager, B2B Digital Marketing (Bangkok Based, Relocation Provided)

agoda · Bangkok · Bangkok, Thailand
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<div class="content-intro"><p></p> <p><strong>About Agoda</strong></p> <p>At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  </p> <p> </p> <p>Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.</p> <p> </p> <p>No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.</p></div><h4 class="mt-6 mb-2 font-semibold text-2xl" data-streamdown="heading-2">Get to know our team</h4> <p>The <span class="font-semibold" data-streamdown="strong">B2B Digital Marketing team</span> sits within Agoda’s B2B Marketing organization and is responsible for delivering high‑quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data‑driven recommendations that drive value for both Agoda and our partners.</p> <p>Our mission is to balance <span class="font-semibold" data-streamdown="strong">operational excellence</span> with <span class="font-semibold" data-streamdown="strong">growth impact</span> — building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner’s performance and business context.</p> <h4 class="mt-6 mb-2 font-semibold text-2xl" data-streamdown="heading-2">The role</h4> <p>As <span class="font-semibold" data-streamdown="strong">Manager, B2B Digital Marketing</span>, you will own the <span class="font-semibold" data-streamdown="strong">end‑to‑end marketing delivery for partner campaigns</span>, manage a small team, and play a critical role in shaping how we operate and scale partner marketing. This role sits at the intersection of <span class="font-semibold" data-streamdown="strong">people management, analytics, process optimization, and value creation</span>. You’ll ensure campaigns run smoothly and efficiently, while also continuously improving performance through insight‑driven recommendations, standardized frameworks, and better tools.</p> <h4 class="mt-6 mb-2 font-semibold text-2xl" data-streamdown="heading-2">What you will be doing</h4> <h5 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3">Campaign Delivery & Partner Marketing</h5> <ul class="ml-4 list-outside list-disc whitespace-normal" data-streamdown="unordered-list"> <li class="py-1" data-streamdown="list-item">Own the delivery of B2B partner marketing campaigns across channels, ensuring <span class="font-semibold" data-streamdown="strong">timely execution, high quality, and consistent standards</span>.</li> <li class="py-1" data-streamdown="list-item">Oversee campaign planning, setup, monitoring, and post‑campaign analysis.</li> <li class="py-1" data-streamdown="list-item">Ensure partners receive clear insights on performance and actionable recommendations to improve outcomes.</li> </ul> <h5 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3">Process Management & Optimization</h5> <ul class="ml-4 list-outside list-disc whitespace-normal" data-streamdown="unordered-list"> <li class="py-1" data-streamdown="list-item">Design, improve, and document <span class="font-semibold" data-streamdown="strong">end‑to‑end marketing delivery processes</span> to increase efficiency, reliability, and output quality.</li> <li class="py-1" data-streamdown="list-item">Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows.</li> <li class="py-1" data-streamdown="list-item">Establish SLAs, quality checks, and governance to ensure campaigns run smoothly at scale.</li> </ul> <h5 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3">Analytics, Insights & Value Creation</h5> <ul class="ml-4 list-outside list-disc whitespace-normal" data-streamdown="unordered-list"> <li class="py-1" data-streamdown="list-item">Analyze campaign performance to understand <span class="font-semibold" data-streamdown="strong">what works, what doesn’t, and why</span>.</li> <li class="py-1" data-streamdown="list-item">Identify drivers of success across partners and campaign types (e.g., formats, targeting, budget allocation, creatives).</li> <li class="py-1" data-streamdown="list-item">Translate insights into <span class="font-semibold" data-streamdown="strong">practical recommendations</span> that increase campaign effectiveness and average value per partner.</li> <li class="py-1" data-streamdown="list-item">Use data to prioritize efforts and guide partners toward higher‑impact marketing actions.</li> </ul> <h5 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3">Scalable Frameworks & Tooling</h5> <ul class="ml-4 list-outside list-disc whitespace-normal" data-str

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