<div class="content-intro"><p>StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.</p></div><p>As a Staff UX Research Strategist at StackAdapt, you'll help decide what we build next. You'll lead forward-looking, generative research that identifies new & emerging opportunities and shapes StackAdapt's future product & business strategy. </p> <p>This is a hybrid role that blends UX research with market research; you'll move fluidly between understanding users deeply and understanding the market, applying whichever lens the question calls for. It's also a cross-org role: though you'll sit within Product, your partnerships & influence will span the entire StackAdapt organization (including analytics, go-to-market and revenue functions), informing decisions at the business-strategy level, not just the product roadmap.</p> <p><em>StackAdapt is a Remote First company, we are open to candidates located anywhere in Canada and the United States for this position.</em></p> <p><strong> What you'll be doing:</strong></p> <ul> <li>Lead end-to-end foundational research on new & emerging product areas, uncovering unmet user needs and shaping them into product opportunities</li> <li>Bring market-research rigor to product strategy by identifying ICPs, value propositions, product-market fit, market sizing for new product opportunities</li> <li>Develop a point of view on where the market is heading, scanning the competitive & industry landscape to identify where the biggest opportunities and tailwinds are (vs. evaluating one opportunity in isolation)</li> <li>Weigh competing opportunities against each other & make a clear, evidence-based case for where StackAdapt should invest; address opportunity costs by identifying which bets are worth it (ie. where the potential upside justifies the risk) while being explicit about the assumptions each recommendation rests on</li> <li>Co-own a strategic insights function (in partnership with Product Analytics) that turns signals from across StackAdapt’s business and the market into an early read on emerging opportunities & risks, giving leadership a proactive view of where to focus</li> <li>Act as a strategic thought partner to Product & Design leadership, influencing strategy by challenging assumptions & bringing evidence to high-stakes debates </li> <li>Collaborate with the Vertical Solutions team to deepen understanding of key industries, supporting their research & surfacing vertical-specific opportunities</li> <li>Partner with Marketing, Sales and Client Services to translate research and market insight into go-to-market strategy, helping shape the positioning & launch of new products to customers</li> <li>Level up the UX Research team’s strategic-foresight & market research skills through hands-on coaching & shared playbooks, raising the team’s ability to run this kind of research</li> <li>Apply AI fluently across your own research workflow, using it where it genuinely sharpens or speeds the work while knowing where human judgment & rigor still need to lead</li> <li>Identify & implement improvements to UXR tools and processes, leveraging AI (where it makes sense) to create repeatable, scalable workflows that raise the quality and efficiency of research across the product org</li> </ul> <p><strong>What you’ll bring to the table:</strong></p> <ul> <li>7–10 years of applied research experience, with a portfolio that shows you've surfaced new opportunities and influenced product or business strategy, rather than validating decisions already made</li> <li>A blend of UX research & market research experience: alongside qualitative & quantitative UX methods, demonstrated experience with market opportunity assessment, sizing, ideal customer profile / segmentation, value-proposition, product-market-fit and competitive research</li> <li>Domain expertise in digital advertising, adtech/martech, data-driven platforms or privacy-sensitive B2B technology markets, with the ability to translate market shifts, customer needs, competitive dynamics, and regulatory trends into product direction</li> <li>Demonstrated flexibility and comfort with ambiguity, ill-defined problem spaces and complex domains, paired with systems thinking that connects user, market and business perspectives</li> <li>Experience influencing at the senior-leadership level (Director / VP / CTO), building the strategic narrative & business case that secures buy-in on research vision and direction</li> <li>Comfort partnering closely with analytics/data teams to pair quantitative signal with qualitative depth and to turn synthesized signals into discovery research</li> <li>Experience facilitating workshops (e.g. ideation, co-creation) and driving research into product and strategy decisions, not just awareness</li> <li>Hands-on experience integrating AI tools into the research workflow (synthesis, analysis, recruiting, or other stages), ideally with repeatable, scalable processes</li> <li>Experience conducting research on AI-powered features or products, and in B2B / platform environments, is a strong asset</li> </ul><div class="cont