<div class="content-intro"><p>StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.</p></div><div class="section page-centered"> <p>StackAdapt is looking for a <strong>Video Creator, User Generated Content (UGC) and Social </strong>to build a scrappy, always-on video engine that turns internet culture and AdTech news into content people actually stop scrolling for. This isn't a brand-video or sizzle-reel role — it's short-form, native, fast, and built for the feed. You'll script, shoot, edit, and often star in 3-4 videos a week across TikTok, Reels, Shorts, and LinkedIn, using data and a tight feedback loop with the digital performance team to decide what to make next.</p> <p>You'll report to the Group Manager of Video Production and work in lockstep with StackAdapt's Principal Organic Brand & Social Marketing Manager, who sets editorial direction, channel priorities, and the weekly content slate. This role is built for someone who can move from idea to published video in 24-48 hours, working within a clear editorial direction rather than a committee.</p> <p>This is an individual contributor role,<strong> ideally based within the Greater Toronto Area, but all candidates within Canada are welcome to apply</strong> and will be considered for the opportunity. </p> <h3>What You'll Be Doing:</h3> <p><strong>Channel Expansion</strong></p> <ul> <li><strong>Channel Expansion: </strong>Lead the launch of StackAdapt's TikTok channel and support expansion into Instagram, X, and Reddit in partnership with the organic brand and social manager.</li> <li><strong>Trend-Jacking & Ideation: </strong>Monitor daily viral formats, audio, and AdTech news to turn emerging internet culture into relevant brand and edutainment content within 24-48 hours.</li> <li><strong>Rapid Scripting & Production: </strong> <ul> <li>Script, film, and edit 3-4 short-form videos per week for 9:16 vertical feeds (TikTok, IG Reels, YouTube Shorts, LinkedIn), translating StackAdapt's brand voice into feed-native formats.</li> <li>Build a weekly content slate with the organic brand and social manager, balancing reactive trend content with planned campaign and product moments.</li> </ul> </li> <li><strong>Hook Optimization: </strong>Front-load the first 2-3 seconds of every video with high-energy visual or audio hooks to prevent viewers from scrolling past.</li> <li><strong>On-Camera Talent & Direction: </strong>Host the majority of videos yourself, building a recognizable on-camera presence for StackAdapt, and direct internal employees as supporting talent.</li> <li><strong>Algorithm-Driven Iteration: </strong>Analyze and share retention curves, drop-off rates, and audience interactions to constantly test new editing styles, formats, and messaging. </li> </ul> </div> <div class="section page-centered"> <h3>What You'll Bring to the Table</h3> <ul> <li><strong>Social-Native Portfolio: </strong>A public portfolio or personal platform handle showing strong performance on short-form videos (look for strong pacing and captions, not cinematic sizzle reels).</li> <li><strong>Speed Over Perfection Mindset: </strong>You’ve got a bias for shipping: you'd rather post a good video today than a perfect video next week.</li> <li><strong>B2B Translation: </strong>Ability to take technical programmatic advertising concepts (CTV, DSPs, contextual targeting) and make them entertaining and accessible.</li> <li><strong>Platform Fluency: </strong>Deep understanding of how algorithms rank content differently across LinkedIn vs. TikTok or Instagram.</li> <li><strong>Technical Versatility: </strong>Fluency in native editing tools (CapCut or similar); Premiere or After Effects. </li> <li><strong>Comfort working solo end-to-end: </strong>You can be the writer, camera operator, host, and editor on the same video.</li> </ul> <p> </p> <div> <h3><strong>What Success Looks Like in Year One</strong></h3> <ul> <li>A consistent publishing cadence of 3-4 short-form videos a week, with a repeatable process from trend-spot to published post in 24-48 hours.</li> <li>Clear, improving performance trends across hook retention, watch-through rate, and engagement, driven by a visible test-and-iterate process.</li> <li>One or more recognizable recurring formats and a recognizable on-camera presence audiences associate with StackAdapt.</li> <li>A track record of translating dense AdTech concepts (CTV, DSPs, contextual targeting) into content that performs with a broader, non-technical audience.</li> <li>TikTok channel launched with a distinct content approach, with early traction informing expansion to new platforms.</li> </ul> </div> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. 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