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Account Based Marketing Specialist

anaplan · Minneapolis, United States · Minneapolis, Minnesota, United States
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<div class="content-intro"><p>At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.</p> <p>What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.</p> <p style="padding-left: 40px;">Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.</p> <p style="padding-left: 40px;">Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating<em> </em>our wins – big and small.</p> <p>Supported by operating principles of being strategy-led, <a href="https://www.anaplan.com/careers/">values</a>-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!</p></div><p><span data-contrast="none">Anaplan is looking for an <strong>Account Based Marketing Specialist</strong> to join the Demand-ABM-Digital team. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account-based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account-based strategic initiatives. </span><span data-ccp-props="{}"> </span></p> <p> </p> <p><strong>Your Impact</strong></p> <p><strong><span data-contrast="auto">Campaign & Webinar Operations Support</span><span data-ccp-props="{"201341983":0,"335559740":279}"> </span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Support e</span><span data-ccp-parastyle="Normal (Web)">xecut</span><span data-ccp-parastyle="Normal (Web)">ion of c</span><span data-ccp-parastyle="Normal (Web)">ore Demand Gen </span><span data-ccp-parastyle="Normal (Web)">p</span><span data-ccp-parastyle="Normal (Web)">rograms: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="Normal (Web)">Coordinate Event Logistics: Manage</span><span data-ccp-parastyle="Normal (Web)"> internal and 3</span><span data-contrast="auto"><span data-fontsize="11" data-ccp-parastyle="Normal (Web)">rd</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)"> party</span> <span data-ccp-parastyle="Normal (Web)">webinar</span><span data-ccp-parastyle="Normal (Web)"> details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom </span><span data-ccp-parastyle="Normal (Web)">logistics</span><span data-ccp-parastyle="Normal (Web)">.</span></span></li> <li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="Normal (Web)">Keep Projects on Track: </span><span data-ccp-parastyle="Normal (Web)">Submit</span><span data-ccp-parastyle="Normal (Web)"> and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li> </ul> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Digital Tools & Content Management</span></span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Manage </span><span data-ccp-parastyle="Normal (Web)">personalization and c</span><span data-ccp-parastyle="Normal (Web)">hat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.</span></span></li> <li d

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