SVP, Planning

<p><span data-contrast="auto">The SVP of Media Planning is a critical senior leadership role within MissionOne Media and BarkleyOKRP, responsible for elevating the planning product and driving growth across a portfolio of enterprise and growth accounts.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Reporting to the EVP, Head of Planning, this role will play an instrumental part in shaping how media strategy integrates with creative, strengthens client relationships, and differentiates our agency in the marketplace.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This leader must combine deep media planning expertise with strong business acumen, marketplace fluency, and the ambition to build a best-in-class planning organization.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Role Overview</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The SVP of Media Planning will:</span><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead the development and deployment of integrated media plans across a defined portfolio of accounts </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Serve as a senior strategic partner to clients and internal agency leadership</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Drive growth through sharper, differentiated media thinking</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Elevate the planning standard across teams, including but not limited to activation, partnerships, creative media, and analytics</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Contribute meaningfully to new business and organic expansion efforts</span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-contrast="auto">This role requires both hands-on planning expertise and portfolio-level judgment, ensuring that planning resources are applied thoughtfully and impactfully.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Strategic Media Planning & Integration</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Accountable for the development, presentation, and oversight of strategic media plans that deliver against clients’ short and long-term business goals</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Translate complex business challenges into scalable, outcome-driven media strategies across paid channels</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Generate audience-first strategies grounded in data, marketplace intelligence, and cultural insight</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-