<div class="content-intro"><h2><span style="color: rgb(8, 55, 99);"><strong>About Workato</strong></span></h2> <p><span style="color: rgb(8, 55, 99);">Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit <span style="color: rgb(0, 212, 216);"><a style="color: rgb(0, 212, 216);" href="https://www.workato.com/" data-tooltip-link-label="undefined">workato.com</a>.</span></span></p> <h2><span style="color: rgb(8, 55, 99);"><strong>Why join us?</strong></span></h2> <p><span style="color: rgb(8, 55, 99);">Ultimately, Workato believes in fostering a <strong>flexible, trust-oriented culture that empowers everyone to take full ownership of their roles</strong>. We are driven by <strong>innovation </strong>and looking for<strong> team players </strong>who want to actively build our company. </span></p> <p><span style="color: rgb(8, 55, 99);">But, we also believe in <strong>balancing productivity with self-care</strong>. That’s why we offer all of our employees a vibrant and dynamic work environment <span style="color: rgb(0, 212, 216);"><a style="color: rgb(0, 212, 216);" href="http://www.workato.com/careers">along with a multitude of benefits</a></span> they can enjoy inside and outside of their work lives. </span></p> <p><span style="color: rgb(8, 55, 99);">If this sounds right up your alley, please submit an application. We look forward to getting to know you!</span></p> <p><span style="color: rgb(8, 55, 99);">Also, feel free to check out why:</span></p> <ul> <li style="color: rgb(8, 55, 99);"><span style="color: rgb(8, 55, 99);"><span style="color: rgb(0, 212, 216);"><a style="color: rgb(0, 212, 216);" href="https://www.businessinsider.com/47-enterprise-startups-to-bet-your-career-on-in-2020-2019-12">Business Insider</a></span> named us an “enterprise startup to bet your career on”</span></li> <li style="color: rgb(8, 55, 99);"><span style="color: rgb(8, 55, 99);"><span style="color: rgb(0, 212, 216);"><a style="color: rgb(0, 212, 216);" href="https://www.forbes.com/cloud100/#a57477b5f941">Forbes’ Cloud 100</a></span> recognized us as one of the top 100 private cloud companies in the world</span></li> <li style="color: rgb(8, 55, 99);"><span style="color: rgb(8, 55, 99);"><a style="color: rgb(8, 55, 99);" href="https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html"><span style="color: rgb(0, 212, 216);">Deloitte Tech Fast 500</span></a> ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America</span></li> <li style="color: rgb(8, 55, 99);"><span style="color: rgb(8, 55, 99);"><a style="color: rgb(8, 55, 99);" href="https://qz.com/work/2053446/the-best-companies-for-working-from-home/"><span style="color: rgb(0, 212, 216);">Quartz</span></a> ranked us the #1 best company for remote workers</span></li> </ul></div><h1><strong>Responsibilities</strong></h1> <p>We’re seeking a strategic<span style=" margin: 0px; padding: 0px;">, execution-oriented <strong>Senior ABM & Demand Generation Manager</strong> to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and strengthen </span>market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.</p> <p>You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.</p> <p>This is a senior individual contributor role with high visibility and significant revenue impact.</p> <p><span style="font-weight: 400;">You will also be responsible for:</span></p> <h4><strong>Owning Account-Based Marketing (ABM) Strategy</strong></h4> <ul> <li> <p>Own ABM strategy end-to-end: account selection, tiering, and 1:1/1:few/1:many program design, execution, and platform management (e.g.,, Demandbase, CommonRoom, or similar)</p> </li> <li> <p>Partner with Sales to align target account lists, engagement plays, and pipeline goals</p> </li> <li> <p>Report on ABM-specific pipeline and account engagement, distinct from broader campaign performance</p> </li> <li> <p>Be responsible for large expansion support in our Flagship accounts</p> </li> </ul> <h4><strong>Leading AI-Focused Integrated Campaign Strategy</strong></h4> <ul> <li>Own end-to-end strategy and execution of multi-channel campaigns focused on