<p style="text-align: justify;"><span style="font-size: 12pt;"><strong>About AppDirect</strong></span></p> <p style="text-align: justify;"><span style="font-size: 12pt;">Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.</span></p> <p style="text-align: justify;"><span style="font-size: 12pt;"><strong>About You</strong></span></p> <p style="text-align: justify;"><span style="font-size: 12pt;">You are a product marketer who has moved beyond execution and is ready to own a product line end to end. For this role, you will be the sole product marketing voice for the Business Unit. You need to be comfortable setting your own priorities and driving work forward without day-to-day direction. You translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You understand how analyst relations work and you know how to work with customers to build advocacy and expansion-stage marketing programs. You are equally at home writing a sharp positioning narrative and reviewing pipeline data to assess whether your launches are working. Working alongside two other product marketing managers and a director of product management, you contribute the Business Unit perspective to cross-functional planning discussions and make sure sales, customer success, and marketing leaders feel aligned on priorities.</span></p> <p style="text-align: justify;"><span style="font-size: 12pt;"><strong>What you'll do and how you'll have an impact</strong></span></p> <ul style="text-align: justify;"> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.</span></li> </ul> <p style="text-align: justify;"><span style="font-size: 12pt;"><strong>What we're looking for</strong></span></p> <ul style="text-align: justify;"> <li style="font-size: 12pt;"><span style="font-size: 12pt;">3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to work autonomously across multiple initiatives—this matters because you will be the primary product marketing owner for a Business Units and will set your own agenda without close oversight.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Clear, structured communication skills across written and verbal formats—this matters because you will regularly present positioning and strategy to sales leadership, product management, and executive stakeholders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with product-led growth (PLG) strategies is an asset, not a requirement.</span></li> </ul> <p style="text-align: justify;"><span style="font-size: 12pt;">At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We