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Field Marketing Manager - CRM

zetaglobal · London, UK · London, England, United Kingdom
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<p>Zeta is building the UK as a priority growth market and the blueprint for future EMEA expansion.</p> <p>The Field Marketer, UK will sit at the centre of the UK growth strategy, helping turn commercial priorities into high-quality customer, executive and market activity.</p> <p>This is a highly visible, hands-on role working directly with the President, UK and partnering closely with Customer Growth, Enterprise Sales, ABM & Customer Marketing and Global Marketing.</p> <p>The successful candidate will own the execution of Zeta’s UK field marketing programme while also helping coordinate the operating rhythm required to keep priority customer, market and leadership initiatives moving.</p> <p>We are looking for someone who is exceptionally organised, commercially minded, comfortable around senior executives and customers, and able to move seamlessly between strategic priorities and detailed execution.</p> <p>The Mandate</p> <p>Turn UK commercial priorities into exceptional customer and market execution.</p> <p>Key Responsibilities</p> <p>Lead UK Field Marketing Execution</p> <ul> <li>Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects</li> <li>Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes</li> <li>Coordinate UK customer roadshows across priority strategic accounts</li> <li>Partner with the ABM & Customer Marketing to translate account and campaign strategies into field activity</li> <li>Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities</li> <li>Ensure every field programme has a clear commercial objective, target audience and follow-up plan</li> <li>Manage event logistics, venues, suppliers, invitations, attendee experience and execution</li> </ul> <p>Strategic Customer & Executive Engagement</p> <ul> <li>Coordinate executive customer meetings and roadshows across Zeta’s priority UK accounts</li> <li>Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes</li> <li>Coordinate participation from senior Zeta executives and specialist teams</li> <li>Help create consistently high-quality experiences for senior customers engaging with Zeta</li> <li>Track follow-up actions from strategic customer meetings and ensure ownership is clear</li> <li>Maintain visibility of upcoming customer milestones, renewals, roadshows and executive engagement opportunities</li> </ul> <p>Support the UK Strategic Account Programme</p> <ul> <li>Help coordinate the operating cadence around Zeta’s priority UK customers</li> <li>Maintain visibility of key account milestones, actions, dependencies and executive engagement</li> <li>Ensure relevant teams are aligned ahead of important customer meetings</li> <li>Partner with Key Account Directors, Sales, Strategy and Solution Consulting to ensure actions are followed through</li> <li>Help connect customer programmes, events and executive engagement back to strategic account plans</li> <li>Support the development of customer advocacy, lighthouse stories and reference opportunities</li> </ul> <p>UK Market Development</p> <ul> <li>Execute Zeta’s UK programme of customer and market-development activity</li> <li>Coordinate industry sponsorships, conferences, executive dinners and selected partnerships</li> <li>Support programmes designed to strengthen Zeta’s visibility with senior UK enterprise buyers</li> <li>Develop strong working relationships with relevant agencies, partners, venues and industry organisations</li> <li>Work with ABM & Customer Marketing to ensure field activity supports both:<br><br><br></li> <ul> <li>Existing-customer retention and expansion</li> <li>Selective new-logo pipeline</li> </ul> </ul> <p>Commercial Follow-Through</p> <ul> <li>Ensure field activity translates into clear commercial actions rather than ending at the event</li> <li>Coordinate post-event follow-up with sellers and Key Account Directors</li> <li>Ensure relevant engagement is captured in Salesforce</li> <li>Maintain visibility of opportunities, meetings and actions generated through field activity</li> <li>Partner with Marketing Operations on reporting and measurement</li> <li>Track programme outcomes and provide clear recommendations on where UK investment should be increased, changed or stopped</li> </ul> <p>UK Leadership & Operating Cadence</p> <ul> <li>Work closely with the President, UK to help maintain momentum against the highest-priority UK initiatives</li> <li>Coordinate key UK leadership meetings, customer reviews and operating cadences</li> <li>Prepare agendas, briefing materials and meeting packs for priority customer and internal meetings</li> <li>Maintain clear action logs, decisions, owners and timelines</li> <li>Follow through with cross-functional teams to ensure agreed actions are completed</li> <li>Help identify emerging blockers or dependencies and surface them early</li> <li>Coordinate key milestones across Customer Growth, Sales, Marketing, Product and other shared functions</li> <li>Support preparation for executive presentations and bu

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