<p><em>At FourKites we have the opportunity to tackle complex challenges with real-world impacts. Whether it’s medical supplies from Cardinal Health or groceries for Walmart, the FourKites platform helps customers operate global supply chains that are efficient, agile and sustainable.</em></p> <p><em>Join a team of curious problem solvers that celebrates differences, leads with empathy and values inclusivity</em></p> <p>The Role</p> <p>We're looking for a Sr. Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline. This role owns demand generation end-to-end — paid media (Google Ads, LinkedIn Ads), nurture campaigns, and content syndication — and shares ownership of our webinar program while working closely on overall messaging strategy and brand direction.</p> <p>This is a high-ownership, execution-focused role for someone equally comfortable optimizing a paid search account and building a nurture sequence. You'll set demand gen campaign strategy and drive it forward independently, while collaborating with the Director on how that strategy ladders up to FourKites' broader narrative.</p> <p>What You'll Do</p> <p>Demand Generation Strategy & Campaigns</p> <ul> <li>Design and execute the integrated marketing plan spanning paid, content, and lifecycle programs, with a roadmap and budget to hit awareness, conversion, and pipeline targets.</li> <li>Own strategy and execution for all demand generation campaigns that nurture and convert leads into opportunities.</li> <li>Build and manage always-on and campaign-specific nurture programs, including email sends, in coordination with sales development.</li> <li>Own end-to-end execution for roughly half of our webinar program (platform administration, promotion, registration, and follow-up), with the Director owning the other half.</li> <li>Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement.</li> <li>Use AI tools to accelerate campaign work — drafting and iterating on copy, summarizing performance data, and speeding up day-to-day execution across programs.</li> </ul> <p>Paid Media & Search</p> <ul> <li>Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages.</li> <li>Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting.</li> <li>Maintain and refresh our ICP and target persona/title lists each half or after major launches.</li> </ul> <p>Programs & Partnerships</p> <ul> <li>Own content syndication programs end-to-end — vendor selection and contracting, asset delivery, and lead handoff with marketing ops and SDRs.</li> <li>Own third-party promotions and paid placements, from vendor outreach through performance tracking.</li> <li>Build and maintain campaign planning templates and calendars that keep stakeholders aligned on timing, assets, and channels.</li> </ul> <p>Cross-Functional Collaboration</p> <ul> <li>Partner with our agency contractors to manage social media, drafting roughly two posts per week and connecting stakeholders from other departments. </li> <li>Partner with the Director, Corporate Marketing on nurture and webinar strategy — you own execution, and align with her on direction and messaging.</li> <li>Partner with marketing operations on reporting infrastructure — pipeline sourced/influenced, cost per opportunity, channel-level ROI.</li> <li>Continuously test, measure, and iterate on targeting, messaging, and spend allocation.</li> </ul> <p>What You Bring</p> <ul> <li>5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS. Supply chain, logistics, or transportation technology and AI agents experience is a strong plus.</li> <li>Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization.</li> <li>Strong project management instincts — comfortable building the templates, processes, and calendars that keep a marketing team organized.</li> <li>A collaborative style; you'll work closely with the Director, sales, content, and marketing operations.</li> <li>Comfort working with data and marketing ops to track performance — fluent enough in the numbers to know what to test next.</li> <li>Strong writing skills — clear, human copy for campaigns, even if long-form content isn't your primary focus.</li> </ul> <p>What Success Looks Like</p> <ul> <li>In your first 90 days: you'll have taken ownership of paid media and webinar programs, be fluent in current campaign performance and ICP targeting, and have a working rhythm with the Director on nurture and webinar strategy.</li> <li>By month six: you'll be running demand gen campaigns independently end-to-end, have a content syndication program live and generating qualified leads, have improved reporting visibility into pipeline sourced by channel, and have tightened campaign planning processes for the broader marketing team.</li> </ul> <p><em>We know that job postings can be intimidating, and research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. We encourage you to apply if you think you may be a fit and give us both a ch