<div class="content-intro"><p><strong>Our Global Structure</strong></p> <p><br>Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.</p></div><p>Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.</p> <p>We're looking for a Marketing Executive, Value & Promotions to join our Marketing Team in Dubai. This is a hybrid role.</p> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <p><strong>Role Overview</strong></p> <p>As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.</p> <p>Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.</p> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <p><strong>What You'll Be Doing:</strong></p> <p>You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.</p> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <p><strong>Here’s What Your Day-to-day Might Look Like:</strong></p> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <ul> <li> <p><strong>Promotional Calendar Execution:</strong> Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.</p> </li> <li> <p><strong>Promo Strategy Development:</strong> Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.</p> </li> <li> <p><strong>CRM & Lifecycle Campaigns:</strong> Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.</p> </li> <li> <p><strong>Campaign Set-up & Accuracy:</strong> Own the set-up of promotions end to end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.</p> </li> <li> <p><strong>Customer-centric Programmes:</strong> Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.</p> </li> <li> <p><strong>Budget Tracking:</strong> Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan.</p> </li> <li> <p><strong>Performance Optimization:</strong> Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next.</p> </li> <li> <p><strong>Test & Learn Agenda:</strong> Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.</p> </li> <li> <p><strong>Competition Monitoring:</strong> Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.</p> </li> <li> <p><strong>Customer Advocacy:</strong> Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.</p> </li> </ul> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <p><strong>What You'll Need to Thrive:</strong></p> <div style="min-height: 1.2em; margin-top: 0; margin-bottom: 0;"> </div> <ul> <li> <p><strong>Experience:</strong> 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.</p> </li> <li> <p><strong>Commercial Acumen:</strong> Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them.</p> </li> <li> <p><strong>Educational Background:</strong> Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.</p> </li> <li> <p><strong>Analytical Rigor:</strong> Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.</p> </li> <li> <p><strong>Technical know-how:</strong>