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Senior Manager of Strategic Marketing, Advanced Manufacturing & Life Sciences

arcodb · Raleigh, NC, US · ADB Raleigh (095) · ARCO Design/Build
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<p style="margin: 0px;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);"><strong>About You: </strong></span></p> <p style="margin: 3.0pt 0in 3.0pt 0in;"><span style="color: rgb(0, 0, 0); font-size: 10pt; font-family: helvetica, arial, sans-serif;">We are seeking a Senior Manager of Strategic Marketing to serve as the dedicated marketing partner for our Advanced Manufacturing & Life Sciences line of business, headquartered in Raleigh, NC. This is a high-impact, highly visible role that sits at the intersection of marketing strategy, business development, and capital project intelligence. The ideal candidate brings deep fluency in the engineering and construction (E&C) industry, a working knowledge of capital project execution, and the ability to build and execute marketing programs that resonate with sophisticated industrial clients - both domestically and internationally.</span></p> <p style="margin: 3.0pt 0in 3.0pt 0in;"><span style="color: rgb(0, 0, 0); font-size: 10pt; font-family: helvetica, arial, sans-serif;">This role demands someone who can operate at speed, manage complexity without losing precision, and take full ownership of outcomes that matter to the growth of the business. As ARCO's footprint in advanced manufacturing grows, this role will evolve with it - with the expectation that the right candidate will help identify and activate new market verticals as opportunities emerge.</span></p> <p style="margin: 0px;"><span style="color: rgb(0, 0, 0); font-size: 10pt; font-family: helvetica, arial, sans-serif;">This is not a role for someone who punches the clock and checks the box. We are looking for a marketing professional who finds a way, brings energy and precision to everything they touch, and holds themselves accountable to outcomes - not just activity. Above all, we are looking for someone who brings the full package - strategic horsepower, executional discipline, and the personal character to be the kind of marketing partner our leaders genuinely want in their corner.</span></p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt; color: rgb(0, 0, 0);"><strong>A Day in the Life: </strong></span></p> <p style="margin: 12.0pt 0in 4.0pt 0in;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;"><strong>Campaign Strategy & ROI Ownership</strong></span></p> <ul> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels - scoped to budget and driven by measurable outcomes</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Own campaign performance from planning through reporting, with clear accountability for pipeline contribution, lead generation, and ROI delivered to the business</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Manage marketing budgets with discipline and precision, making smart tradeoffs to maximize return while staying on target</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Build and maintain reporting frameworks that give leadership clear, honest visibility into what is working and where to invest</span></li> </ul> <p style="margin: 12.0pt 0in 4.0pt 0in;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;"><strong>Line of Business Marketing</strong></span></p> <ul> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Develop and execute integrated marketing strategies aligned to the growth objectives of the Advanced Manufacturing & Life Sciences line of business nationally</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Create compelling positioning, messaging, and content that speaks to the capital project decision-making process - from site selection and feasibility through design-build delivery</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-serif;">Support business development with account-based marketing programs targeting key verticals including pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, and aerospace and defense manufacturing - with the flexibility and curiosity to develop programs in adjacent markets as the line of business scales</span></li> <li style="margin: 2pt 0in 2pt 0.5in; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-size: 10pt; color: rgb(0, 0, 0); font-family: helvetica, arial, sans-seri

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