The Role We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights. Responsibilities SEO Research & Intent Analysis • Conduct keyword, topic, and intent research using Semrush. • Identify high-value terms that drive qualified traffic and conversions. • Map competitive rankings to find gaps and opportunities. • Recommend content priorities, updates, and areas for refinement. GEO (Generated Experience Optimization) • Build and own DDN's GEO strategy and framework. • Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.). • Implement structured content, schema markup, and Q&A formats optimized for AI retrieval. • Partner with PMM and content teams to create GEO-ready content. Content Optimization • Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources. • Rewrite or refine content based on search intent and GEO insights. • Ensure consistency and discoverability across high-impact pages. Page-Level Content Improvements • Recommend targeted updates for high-value pages based on analytics and search intent. • Partner with the web team to implement changes without owning full-site UX. • Focus on iterative, insight-driven enhancements. Web Chat Experience • Update and refine chat playbooks using Qualified. • Improve engagement, routing, segmentation, and meeting conversion. • Align chat experiences with SEO/GEO-driven content priorities. Systems, Reporting & Continuous Improvement • Own SEO/GEO reporting using Semrush (required), GA4, and related tools. • Track rankings, organic traffic, GEO visibility, page performance, and content health. • Build dashboards and deliver clear, actionable recommendations. • Create a continuous improvement roadmap shaped by analytics and competitive intelligence. Qualifications • 3–5+ years of experience in SEO, content optimization, or digital content strategy. • Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus. • Strong understanding of search intent, metadata, content structure, and on-page SEO. • Strong writing and editing skills with a focus on content clarity and performance. • Familiarity with AI-based search optimization (GEO) or an eagerness to learn. • Experience refining chat playbooks, with Qualified preferred. • Analytical, organized, and able to turn insights into prioritized recommendations. • Collaborative and comfortable working across digital, content, PMM, and demand generation teams.