<p><span style="font-family: helvetica, arial, sans-serif;"><strong>Who We Are (<a href="http://www.modemobile.com/" target="_blank">Mode.Inc</a>)</strong></span></p> <p>Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities.</p> <p>Mode was recognized by Deloitte as the <strong>#1 fastest-growing software company in North America</strong> on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built.</p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Our Team and Culture Drive Our Success</strong></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif;">Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><span style="font-weight: 400;">You can read more about our team and how we work </span><a href="https://www.modemobile.com/team" target="_blank">here</a>.</span></p> <p><strong>The Role</strong></p> <p>We are seeking a highly organized, detail-oriented, and proactive individual to manage communications and ad deliverables with our marketing partners. This role requires an individual who can efficiently coordinate marketing campaigns in line with our guidelines, route traffic creatives to the appropriate channels, manage marketing spend and agreements, and ensure seamless execution of digital advertising campaigns. </p> <p>The ideal candidate should be capable of structuring new assets using provided images and copy, as well as creating and managing email campaigns within our designated emailing software. They will also be responsible for maintaining relationships with existing marketing partners while ensuring campaigns remain fresh, innovative, and aligned with company standards.</p> <p>A strong preference will be given to candidates with experience in email marketing, proficiency in HTML, and graphic design capabilities. The successful candidate must be able to work in a fast-paced environment, manage multiple projects simultaneously, and maintain a high standard of accuracy, speed, and efficiency.</p> <p><strong>Who You Are and What You’ll Do</strong></p> <ul> <li><strong>Campaign Setup and Launch </strong> <ul> <li>Develop and execute online advertising campaigns across multiple digital platforms, including display, social media, and email marketing.</li> <li>Utilize email marketing platforms such as Klaviyo and CleverTap to create, schedule, and optimize campaigns.</li> <li>Ensure campaigns align with brand messaging, company guidelines, and investor relations objectives.</li> </ul> </li> <li><strong>Ad Traffic Management </strong> <ul> <li>Coordinate and traffic ad creatives to appropriate partners, ensuring timely and accurate delivery.</li> <li>Manage creative assets, including banners, landing pages, and email templates, to maintain brand consistency.</li> <li>Collaborate with internal and external stakeholders to ensure smooth execution of ad placements.</li> <li>Ensure all campaigns maintain a high standard of freshness, creativity, and brand alignment.</li> <li>Familiarity with DSPs and programmatic advertising platforms (The Trade Desk, StackAdapt, DV360, etc.) a plus</li> </ul> </li> <li><strong>Campaign Performance Monitoring</strong> <ul> <li>Monitor and analyze key campaign performance metrics, including impressions, clicks, conversions, open rates, and ROI.</li> <li>Generate reports and insights to optimize campaign effectiveness and improve engagement.</li> <li>Identify underperforming campaigns and implement strategic adjustments to enhance performance.</li> <li>Maintain oversight of ad tracking dashboards to ensure accurate performance assessment.</li> </ul> </li> <li><strong>Technical Troubleshooting</strong> <ul> <li>Identify and resolve technical issues related to ad serving, tracking, and reporting.</li> <li>Work closely with IT and development teams to implement necessary updates and fixes.</li> <li>Ensure seamless integration of marketing tools with CRM and analytics platforms.</li> </ul> </li> <li><strong>Compliance and Quality Assurance</strong> <ul> <li>Ensure all ad creatives, email campaigns, and marketing materials comply with company policies, industry regulations, and legal standards.</li> <li>Conduct thorough quality checks to maintain high standards in design, messaging, and execut