<p><span style="font-family: helvetica, arial, sans-serif;"><strong>Who We Are (<a href="http://www.modemobile.com/" target="_blank">Mode.Inc</a>)</strong></span></p> <p>Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities.</p> <p>Mode was recognized by Deloitte as the <strong>#1 fastest-growing software company in North America</strong> on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built.</p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Our Team and Culture Drive Our Success</strong></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif;">Our team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><span style="font-weight: 400;">You can read more about our team and how we work </span><a href="https://www.modemobile.com/team" target="_blank">here</a>.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>The Role</strong></span></p> <p>We're looking for a performance-driven User Acquisition Manager to help run UA for our utility app suite — including Cleaner, AppLock, our soon-to-be-acquired VPN app, QR Code Scanner, Smart & Easy Cleaner, and others — working alongside our UA Principal on this vertical. You'll work at the intersection of marketing, data, creative strategy, and App Store Optimization, with direct ownership of paid UA campaigns across platforms such as Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks, across a mix of in-app-advertising and subscription monetization models. This is an individual contributor role reporting to the Director of UA & Growth, partnering closely with our UA Principal to run and grow the utility suite.</p> <p><strong>Who You Are and What You'll Do</strong></p> <ul> <li>Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, and more, for the utility app suite (Cleaner, AppLock, VPN, QR Code Scanner, Smart & Easy Cleaner, and others).</li> <li>Partner with our UA Principal to run day-to-day UA execution across the utility suite, sharing ownership of pacing, spend efficiency, and KPI performance (CPI, CPA, eCPM/ARPI, trial-to-paid conversion, subscriber LTV, and payback, depending on the app's monetization model).</li> <li>Own or heavily inform ASO strategy for the utility suite — keyword strategy, store listing optimization, and competitive positioning to win in a crowded, generic app category.</li> <li>Collaborate with creative teams to develop and test ad concepts, messaging, and formats tailored to each app's monetization model.</li> <li>Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations.</li> <li>Identify and test new growth channels, networks, and strategies suited to IAA and subscription dynamics.</li> </ul> <p><strong>What You Bring to the Team</strong></p> <ul> <li>A bachelor's degree in marketing, communications, or equivalent experience.</li> <li>1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets while achieving target KPIs.</li> <li>Strong understanding of ASO — comfortable owning keyword strategy, listing optimization, and competitive positioning in a generic, highly competitive app category.</li> <li>Proven ability to scale UA efficiently in a mobile-first environment; exposure to both ad-monetized and subscription apps is a plus.</li> <li>Strong analytical skills, fluent in Excel/Sheets, and familiar with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular.</li> <li>AI-native — goes beyond prompting for quick answers; comfortable building and iterating on AI-driven workflows or lightweight agents for reporting, creative testing, or ASO monitoring.</li> <li>Experience with MMPs and performance marketing attribution/</li> <li>Self-starter who thrives on autonomy, with excellent communication skills and attention to detail.</li> </ul> <p><strong>Personal Attributes</strong></p> <ul> <li><strong>Creative:</strong> A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.</li> <li><strong>Efficient:</strong> Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.</li> <li&g