<div class="content-intro"><h3><strong>A</strong><strong>BOUT TIDE</strong></h3> <p>At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.</p> <p>Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.</p> <p>Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.</p> <p><strong>Tide facts:</strong></p> <ul> <li>Tide is available for UK, Indian, German and French SMEs</li> <li>Over 2 million members globally and rapidly growing</li> <li>Over $300 million raised in funding</li> <li>3,000 Tideans globally</li> <li>Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026</li> <li>We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg</li> </ul></div><h2><span style="font-size: 12pt;"><strong>About the role: </strong></span></h2> <p>As a <strong>Senior Product Analyst ( Member Acquisition Marketing )</strong>, you’ll be responsible for managing insights projects related to member growth & acquisition.</p> <h2><span style="font-size: 12pt;"> As a Product Analyst you’ll be: </span></h2> <ul> <li>Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result</li> <li>Using your SQL/Python expertise to interrogate our data to solve key business problems</li> <li>Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives </li> <li>Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area</li> <li>Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization. </li> <li>Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc. </li> <li>Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels </li> <li>Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs </li> <li>Supporting Analytics leadership in prioritisation and identification of various business cases </li> <li>Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables </li> <li>Champion powerful storytelling, prioritisation, commercial and growth mindset </li> <li>Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result</li> </ul> <p><span style="font-size: 12pt;"><strong>What makes you a great fit:</strong></span></p> <ul> <li>6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)</li> <li>You have experience in Performance Marketing is mandatory</li> <li>You have a sound understanding of how the different digital Marketing tools work</li> <li>You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc. </li> <li>You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value. </li> <li>You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting </li> <li>You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.) </li> <li>You have great Storytelling skills and the ability to explain complex analytical concepts to business users </li> <li>You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information! </li> <li>You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value</li> <li>You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making </li> <li>You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data </li> <li>You have ability to deal with ambiguity and competing objectives in a fast paced environment</li> </ul> <p><span style="font-size: 12pt;"><