<div class="content-intro"><p><strong>About Apex Skin:</strong></p> <p>We are Apex Skin, and our mission is to provide the highest quality dermatology and dermatologic surgery care to patients across Northeast Ohio with promptness, compassion, and excellence. We pride ourselves on delivering exceptional patient experiences, offering same-day appointments, and serving our communities through education and meaningful care. Our team is dedicated to creating a supportive, patient-focused environment where excellence, empathy, and teamwork thrive.</p></div><p><strong>Position Overview</strong></p> <p>Apex Skin is a multi-location dermatology organization dedicated to transforming lives through healthy skin. The <strong>Dermatology Marketing Specialist</strong> plays an important role in supporting the growth and visibility of Apex Skin by developing and executing strategic marketing and community initiatives that attract new patients, engage existing patients, support provider and location growth, increase community visibility, and increase awareness of priority services.</p> <p>This position blends creativity, project management, community engagement, collaboration, execution, and data-driven decision-making. The Dermatology Marketing Specialist will help turn organizational marketing strategy into effective campaigns and initiatives through traditional marketing, print, community engagement, provider marketing, patient communications, partnerships, and other appropriate channels.</p> <p>The ideal candidate understands how marketing and community engagement activities influence patient behavior, appointment generation, provider growth, brand awareness, service-line performance, and overall organizational objectives. This individual will take ownership of assigned initiatives from concept through execution, measurement, reporting, and optimization.</p> <p><strong>Essential Functions</strong></p> <p><strong>Marketing Campaign Development and Execution</strong></p> <ul> <li>Develop and execute integrated marketing campaigns that support organizational growth, patient acquisition, provider visibility, service-line priorities, and brand awareness.</li> <li>Contribute to annual, quarterly, and monthly marketing calendars aligned with organizational priorities, provider needs, seasonal opportunities, service-line goals, community initiatives, and patient acquisition objectives.</li> <li>Manage assigned campaigns from concept and planning through execution, measurement, reporting, and optimization.</li> <li>Coordinate campaign timelines, creative development, approvals, implementation, and performance tracking to ensure initiatives are executed accurately and on schedule.</li> </ul> <p><strong>Community Initiatives and Engagement</strong></p> <p><strong>Actively assist the Community Engagement Coordinator in:</strong></p> <ul> <li>Assist in proactively researching and identifying community events, partnerships, sponsorships, educational opportunities, health fairs, skin cancer awareness initiatives, spot check opportunities, and other community activities that align with Apex Skin's growth and community engagement objectives.</li> <li>Support the planning, coordination, hosting, and execution of community initiatives and events from initial opportunity identification through completion.</li> <li>Work with community organizations, businesses, chambers, employers, healthcare organizations, schools, nonprofit organizations, and other potential partners to identify opportunities for Apex Skin to increase its presence within the communities it serves.</li> <li>Assist with event logistics, marketing materials, staffing coordination, promotional needs, registration, supplies, and other details necessary for successful execution.</li> <li>Represent and support Apex Skin at community events, including events that may occur outside of standard business hours when needed.</li> <li>Partner with Business Development, Community Engagement, Operations, providers, and other internal teams to ensure community initiatives align with organizational and market growth priorities.</li> <li>Identify opportunities to connect community engagement activities to patient education, new patient acquisition, provider growth, service awareness, and long-term community relationships.</li> <li>Track participation and outcomes of community initiatives and help evaluate their effectiveness, including patient opportunities, appointments generated, leads, partnerships developed, brand exposure, and other measurable results when available.</li> </ul> <p><strong>Patient Acquisition and Growth</strong></p> <ul> <li>Develop and execute marketing strategies designed to generate new patient appointments and increase utilization of priority providers, locations, and services.</li> <li>Identify and understand target patient audiences and develop campaigns that move prospective patients from awareness and consideration to appointment scheduling.</li> <li>Monitor patient acquisition efforts and identify opportunities to improve campaign performance, appointment generation, and conversion.</li> <li>Recognize underperforming campaigns or emerging growth opportunities and recommend strategies to improve results.</li> </ul> <p><strong>Provider and Location Marketing</strong></p> <ul> <li>Develop and execute marketing initiatives supporting new and existing Apex Skin providers and locations.</li> <li>Support provider launches, provider awarenes