<div class="content-intro"><p>We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.</p> <p>We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.</p> <p>You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.</p> <p>We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.</p> <p>We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.</p> <p>We hope that's you.</p></div><h3>About the role</h3> <p>We're looking for a <strong>CRO Manager</strong> to own and improve one of the most important journeys at Juniper: how prospective patients move from their first visit to our website through to starting treatment. Juniper has a complex, considered customer journey. Prospective patients need to understand our program, decide whether it's right for them, complete a health assessment and ultimately make a meaningful healthcare decision. You'll combine data, experimentation and a deep understanding of customer behaviour to make that journey simpler, clearer and more effective.</p> <p>This is a senior, hands-on individual contributor role within our Product Growth team. You'll own conversion across our digital funnel, identify where and why prospective patients drop out, and turn those insights into experiments that materially improve performance. You'll work closely with Design, Copy, Engineering, and Analytics to turn opportunities into shipped experiments. As Juniper expands into new products and patient needs, you'll also help build and optimise the new conversion journeys that support that growth.</p> <h3>What you'll be doing</h3> <ul> <li><strong>Own conversion across the funnel.</strong> Take accountability for performance from landing page through to quiz, assessment and order, identifying the biggest conversion leaks and opportunities for improvement.</li> <li><strong>Build and run our experimentation roadmap.</strong> Translate customer behaviour and funnel data into clear hypotheses, prioritise opportunities based on expected impact, and run a structured experimentation cadence.</li> <li><strong>Get close to the data.</strong> Diagnose where customers are dropping out, quantify opportunities, and work with Analytics to ensure the right tracking, measurement, and attribution are in place.</li> <li><strong>Design rigorous experiments.</strong> Own A/B and multivariate testing from hypothesis through to execution, analysis and decision-making.</li> <li><strong>Turn experiments into decisions.</strong> Clearly articulate what worked, what didn't and why, using results to determine what we ship, iterate or stop.</li> <li><strong>Understand the customer behind the numbers.</strong> Combine quantitative data with customer insight to understand intent, friction, trust and the reasons people hesitate or abandon their journey.</li> <li><strong>Lead conversion-focused creative execution.</strong> Partner closely with Copy and Design to turn hypotheses into messaging, UX and customer experiences that improve conversion.</li> <li><strong>Partner with Engineering and Product.</strong> Take opportunities from diagnosis through to implementation rather than stopping at recommendations.</li> <li><strong>Connect acquisition and conversion.</strong> Work closely with Growth to ensure the experience customers land on reflects the intent and messaging that brought them there.</li> <li><strong>Build new conversion journeys.</strong> As Juniper expands its product ecosystem, help create and optimise funnels for new products and patient needs.</li> <li><strong>Raise our CRO capability.</strong> Establish strong practices around prioritisation, experiment design, measurement and learning so we continuously get better at understanding what drives growth.</li> </ul> <h3>About you</h3> <p>We're looking for someone who has genuinely owned conversion problems, not simply supported a CRO program.</p> <p><strong>You'll need to have:</strong></p> <ul> <li>5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.</li> <li>A track record of <strong>owning and improving digital conversion funnels</strong>, with clear examples of measurable commercial impact.</li> <li>Strong hands-on experience designing and running <strong>A/B and multivariate experiments</strong>.</li> <li>Strong analytical instincts. You can interrogate funnel performance, identify drop-offs, size opportunities, and translate data into hypotheses.</li> <li>Experience working with Analytics or Data teams to build robust <strong>measurement and attribution frameworks</strong>.</li> <li>Strong customer judgement and an understanding of how <strong>UX, messaging, friction and b