sonyinteractiveentertainmentglobal · United Kingdom, London · London, England, United Kingdom
<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><strong>Role Overview:</strong></p> <p><span data-contrast="auto">The Senior Influencer Planning Manager is a hands-on strategic planner responsible for translating PlayStation's global influencer approach into clear, actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This role will support portfolio prioritisation, audience and creator plans, global/local processes, measurement, and investment recommendations that enable the broader Influencer Partnerships team to execute with greater clarity, consistency, and impact.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Working closely with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams, this role connects the planning approach to execution through strong briefs, planning tools, recommendations, and cross-functional coordination.</span></p> <p><strong><span data-contrast="auto">What you'll be doing:</span></strong></p> <p><strong><span data-contrast="auto">Influencer Planning</span></strong><span data-ccp-props="{"134245418":true,"335559738":115,"335559739":43}"> </span></p> <ul> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Develop </span><span data-ccp-parastyle="List Bullet">planning documents, campaign frameworks, and recommendations for priority initiatives, translating audience </span><span data-ccp-parastyle="List Bullet">objectives</span><span data-ccp-parastyle="List Bullet">, business priorities, and cultural opportunities into actionable influencer plans.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}"> </span></li> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer wo</span><span data-ccp-parastyle="List Bullet">rkstreams.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}"> </span></li> <li><span data-contrast="none"><span data-ccp-parastyle="List Bullet">Partner</span><span data-ccp-parastyle="List Bullet"> with internal insights teams, agency partners, local teams, and activation leads to </span><span data-ccp-parastyle="List Bullet">synthesise</span><span data-ccp-parastyle="List Bullet"> research into clear planning implications.</span></span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">Portfolio Prioritisation & Investment Strategy</span></strong><span data-ccp-props="{"134245418":true,"335559738":115,"335559739":43}"> </span></p> <ul> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Support assessment of the </span><span data-ccp-parastyle="List Bullet">appropriate influencer</span><span data-ccp-parastyle="List Bullet"> support model by initiative, including full-service, lighter-touch, locally led, agency-supported, or playbook-enabled approaches.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}"> </span></li> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Build planning inputs for investment and resource recommendations, balancing business impact, cultural opportunity, audience reach, market needs, and historical learnings.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}"> </span></li> </ul> <p><strong><span data-contrast="auto">Global / Local Planning Model</span></strong><span data-ccp-props="{"134245418":true,"335559738":115,"335559739":43}"> </span></p> <ul> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Coordinate early local market inputs, creator recommendations, market nuances, and feedback loops, translating them into clear global planning outputs.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}"> </span></li> <li><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Maintain shared ways of working, </span><span data-ccp-parastyle="List Bullet">planning </span><span data-ccp-parastyle="List Bullet">templates, and governance that drive global consistency while supporting local relevance.</span></span><span data-ccp-props="{"134245529":true,"335559739":36}">