avidxchangeinc · Charlotte, North Carolina, United States · Charlotte, North Carolina, United States
<p style="color: !important;"><span style="color: rgb(0, 0, 0);"><strong>Job Overview</strong> </span></p> <p style="color: !important;"><span style="color: #000000;">The Campaign Manager, Existing Marketing will own the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange's existing customer base to drive upsell and expansion revenue. This role sits at the intersection of marketing and sales, partnering tightly with Account Management and Customer Success to identify, engage, and grow key accounts. The ideal candidate is a high-energy, results-driven marketer who thrives in a fast-paced, high-growth environment and excels at building scalable programs that turn customer relationships into revenue. </span></p> <p style="color: !important;"><strong>What you will do:</strong></p> <ul> <li><span style="color: #000000;"><strong>ABM Strategy and Execution: </strong>Design and lead account-based marketing programs targeting existing customers for upsell and expansion opportunities. Build tiered ABM strategies (1:1, 1:few, 1:many) tailored to account size, segment, and product adoption stage. Develop personalized, multi-touch campaign experiences that move accounts through the expansion funnel. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Customer Upsell Campaign Management: </strong>Develop, execute, and optimize integrated campaigns across email, direct mail, digital, webinars, events, and nurture programs designed to drive upsell and cross-sell within the existing customer base. Align campaign messaging with customer lifecycle stage, product usage data, and expansion potential. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Sales Alignment and Cross-Functional Partnership: </strong>Partner closely and daily with Account Management, Product Marketing, Customer Communications and Customer Success teams as a trusted marketing counterpart. Translate sales priorities into targeted marketing plays, co-develop account plans, and ensure tight feedback loops between marketing activity and pipeline impact. Serve as the marketing voice in sales team meetings and QBRs. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Integrated Marketing Planning: </strong>Develop and manage integrated marketing plans that span multiple channels and tactics. Coordinate across Marketing Communications, Product Marketing, Content, and Marketing Operations to ensure campaign coherence, consistent messaging, and on-time delivery. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Performance Forecasting and KPI Management: </strong>Forecast expected performance of planned programs quarterly with monthly adjustments. Monitor and report on KPIs including pipeline contribution, expansion revenue influenced, account engagement scores, and campaign ROI. Use data to continuously optimize and improve campaign effectiveness. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Content and Persona Alignment: </strong>Work with Product Marketing and Content teams to ensure campaign assets align with customer personas, lifecycle stage, and expansion use cases. Tailor messaging to resonate with existing buyers who already know the brand. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Marketing Platform Proficiency: </strong>Execute campaigns using Marketo (email, landing pages, smart lists), Salesforce (campaign hierarchies, dashboards, reports), and project management tools such as Monday.com. Leverage intent data, engagement signals, and product usage insights to inform targeting and personalization. </span></li> </ul> <ul> <li><span style="color: #000000;"><strong>Campaign Monitoring and Optimization: </strong>Oversee campaigns throughout their lifecycle. Conduct A/B testing, analyze conversion rates, and implement best practices to accelerate time-to-expansion and improve overall program efficiency. </span></li> </ul> <p style="color: !important;"><span style="color: #000000;"><strong>What we are looking for:</strong></span></p> <ul> <li><span style="color: #000000;">ABM Experience<strong>: </strong>3+ years of hands-on account-based marketing experience, with demonstrated results driving pipeline or revenue within an existing customer or expansion marketing context. </span></li> </ul> <ul> <li><span style="color: #000000;">Proven track record managing integrated, multi-channel B2B marketing campaigns end-to-end in a fast-paced, high-growth environment. </span></li> </ul> <ul> <li><span style="color: #000000;">Deep experience collaborating cross-functionally with sales — comfortable in joint planning sessions, sales standups, and account reviews. Knows how to build trust with sellers and translate marketing activity into business impact. </span></li> </ul> <ul> <li><span style="color: #000000;">Strategic understanding of marketing automation platforms (Marketo/HubSpot), lead/account scoring, and full-funnel analytics (MQL, SQL, pipeline, revenue). </span></li> </ul> <ul> <li><span style="color: #000000;">Proficient in Salesforce for reporting, campaign tracking, and pipeline visibility. </span></li> </ul> <ul&