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Staff Product Manager - VPN (Remote)

modemobile · Remote
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<p><span style="font-family: helvetica, arial, sans-serif;"><strong>Who We Are (<a href="http://www.modemobile.com/" target="_blank">Mode.Inc</a>)</strong></span></p> <p>Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities.</p> <p>Mode was recognized by Deloitte as the <strong>#1 fastest-growing software company in North America</strong> on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built.</p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Our Team and Culture Drive Our Success</strong></span></p> <p><span style="font-weight: 400; font-family: helvetica, arial, sans-serif;">Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><span style="font-weight: 400;">You can read more about our team and how we work </span><a href="https://www.modemobile.com/team" target="_blank">here</a>.</span></p> <p><strong>The Role</strong></p> <p>Mode.Inc is seeking a Staff Product Manager to own product for a newly acquired consumer VPN business in a new business unit. It is a highly rated, established app with a global user base across both iOS and Android, and a subscription business generating eight figures in annual revenue. This is a senior-level, high-ownership role reporting directly to the General Manager.</p> <p>The business joins Mode.Inc as a standalone business unit with a dedicated team being built around it. You will be the first product owner, which means you set the strategy, define the roadmap, and establish the measurement and experimentation foundation the business will run on for years.</p> <p>The mandate has two halves. The first is to grow the existing subscription business: sharper paywalls, better pricing and packaging, stronger trial conversion, and a connection experience users rely on. The second is to open an entirely new one, a free ad-supported tier that expands the top of the funnel and monetizes the users who will never pay a subscription. Mode.Inc has deep in-house expertise in ad and subscription monetization across a portfolio of apps, and you will have that team behind you.</p> <p>If you want a product role with a real business underneath it and genuine room to define what comes next, this is that role.</p> <h4><strong>Key Responsibilities</strong></h4> <ul> <li>Own the product roadmap end to end, from strategy and prioritization through specification and delivery, in partnership with Engineering, Design, Monetization, UA, and Data.</li> <li>Own business and product performance: revenue, trial-to-paid conversion, retention, churn, LTV, ARPDAU, and contribution to the business unit P&L.</li> <li>Define and drive the subscription experience across three purchase paths (Google Play, Apple App Store, and a direct web checkout), including paywall design, pricing and packaging, trial mechanics, and account management.</li> <li>Design and launch a free, ad-supported tier, including the free/paid feature boundary, session and data limits, and the upgrade moments that convert free users into subscribers.</li> <li>Own the hybrid monetization model end to end: rewarded video, interstitial and native placements, mediation and waterfall performance, eCPM and fill, and the tradeoff between ad revenue and subscription conversion. Getting this balance right is one of the defining product problems of the role.</li> <li>Partner with Monetization and Legal to ensure subscription disclosures, price display, cancellation mechanisms, and ad experiences meet Apple, Google, and applicable consumer-protection requirements.</li> <li>Own analytics requirements and launch readiness as the app moves onto Mode.Inc's unified event-tracking stack. Define the event spine, build the dashboards, and establish the baselines the team will manage against.</li> <li>Stand up a durable experimentation practice across paywall, onboarding, pricing, ad load, and retention, and hold the bar on experiment design and readout quality.</li> <li>Translate user research, customer feedback, and competitive intelligence into a prioritized product backlog.</li> <li>Partner with UA on scaling paid acquisition profitably: creative strategy, funnel performance, conversion tracking integrity, geo and cohort targeting, and ROAS accountability, including the improved blended economics a free tier makes possible.</li> <li>Establish the patterns for a growing portfolio. This is the first product in Mode.Inc's Communications Apps and Services business unit, and we may add more through both acquisition and internal development.

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