<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><h3><strong>More about the role:</strong></h3> <p>The Senior Consultant, Influencer role is an existing opportunity to join our growing team and work across leading technology and beauty brands.</p> <p data-start="223" data-end="569">Influencer marketing is an important and growing part of our business, and we’re looking for someone who is genuinely passionate about the space. You’re social-first, culturally curious, always tuned into emerging creators and trends, and understand how to turn those insights into influencer programs that deliver meaningful results for clients.</p> <p data-start="571" data-end="598">Here’s what you’d be doing:</p> <ul data-start="600" data-end="2008"> <li data-section-id="x0mnkb" data-start="600" data-end="818">Lead the identification, vetting and outreach of on-brand, campaign-relevant influencers for paid collaborations and long-term partnerships, aligned with strategic plans developed with senior team members and clients</li> <li data-section-id="w1s3qo" data-start="819" data-end="977">Manage the negotiation, execution, project management and measurement of influencer programs, with a focus on paid collaborations and long-term partnerships</li> <li data-section-id="8zd49n" data-start="978" data-end="1118">Establish and maintain strong relationships with influencers, creators, talent agencies and other key contacts within the influencer space</li> <li data-section-id="7maidu" data-start="1119" data-end="1198">Lead day-to-day client relationships, becoming a trusted and reliable partner</li> <li data-section-id="apxww4" data-start="1199" data-end="1378">Take a thoughtful and strategic approach to multi-platform influencer programs, leveraging trends, cultural insights and data to support broader PR and communications objectives</li> <li data-section-id="dcl27r" data-start="1379" data-end="1481">Collaborate with internal teams on monitoring, compliance and execution across influencer activities</li> <li data-section-id="nal6rd" data-start="1482" data-end="1655">Develop and/or contribute to campaign reporting, tracking organic and paid influencer content and translating performance data into actionable insights and recommendations</li> <li data-section-id="1tylh3f" data-start="1656" data-end="1783">Stay on top of emerging social trends, platforms, technologies, creators and changes within the Canadian influencer landscape</li> <li data-section-id="1c6d57v" data-start="1784" data-end="1900">Conduct social listening and research to identify emerging conversations, cultural trends and relevant influencers</li> <li data-section-id="t41gac" data-start="1901" data-end="2008">Partner with senior leads to share knowledge, trends and influencer marketing best practices across teams</li> </ul> <p data-start="2010" data-end="2039"><strong>What you’ll need to get here:</strong></p> <ul data-start="2041" data-end="3412" data-is-last-node="" data-is-only-node=""> <li data-section-id="1m7t6rr" data-start="2041" data-end="2196">A minimum of 5–7 years of experience in end-to-end influencer relations and project management, ideally within a PR, social or digital agency environment</li> <li data-section-id="uvxc7o" data-start="2197" data-end="2326">Strong knowledge of the Canadian influencer landscape and existing relationships with influencers, creators and talent agencies</li> <li data-section-id="sxztvu" data-start="2327" data-end="2467">Proven ability to develop meaningful influencer relationships and partnerships that result in authentic storytelling and measurable impact</li> <li data-section-id="1y54prf" data-start="2468" data-end="2547">Experience working with technology, beauty and/or consumer brands is an asset</li> <li data-section-id="1853qlg" data-start="2548" data-end="2777">Strong understanding of metrics and insights across platforms including Instagram, TikTok, YouTube, Facebook, Pinterest and emerging channels, with the ability to use data to optimize campaigns and inform future recommendations</li> <li data-section-id="1jlyiaw" data-start="2778" data-end="2886">Strong understanding of the influencer marketing landscape, its strategic role and industry best practices</li> <li data-section-id="xvfl3c" data-start="2887" data-end="2949">Experience negotiati