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Marketing Specialist - Social Media & Content Creator

vay · Las Vegas, Nevada, United States · Las Vegas, Nevada, United States
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<div class="content-intro"><p>Ever imagined saying, “I helped launch the future of transportation”?</p> <p>We’re rewriting the rules of urban mobility. At Vay, customers tap a button and a car arrives - with no one inside - powered by our world-first Remote Driving technology on real public streets.</p> <p>We’re live in Las Vegas and scaling fast, powered by a strategic investment of up to $410 million from <a href="https://www.grab.com/sg/">Grab</a>. Our mission is simple: replace private car ownership with a faster, cleaner, door-to-door mobility model. If you want to build something real, visible, and genuinely transformative, you’ll feel right at home here.</p> <h4><strong>What’s happening at Vay</strong></h4> <ul> <li>First to roll out vehicles in both Europe and the USA on public roads without a human being inside & currently the 2nd largest commercial, driverless car fleet in the Western World.</li> <li>We've partnered with <a href="https://kodiak.ai/">Kodiak</a> to bring remote-driving technology to autonomous trucks in the US, showcasing our ability to integrate our system into heavy-duty commercial vehicles and expand the applications of our tech across the US.</li> <li>We’ve completed over 150,000 trips so far and are busy multiplying our Las Vegas fleet just to meet demand!</li> <li><strong>...And soon we’ll be expanding across the US & Europe 🚀</strong></li> </ul></div><p class="font-claude-response-body break-words whitespace-normal">At Vay, we're bringing remote driving to the real world — a genuinely new way to move that puts a professional driver safely in control of a car from afar. It's a bold idea, and telling that story well is one of the most powerful things we can do to earn public trust and grow.</p> <p class="font-claude-response-body break-words whitespace-normal">That's where you come in. We're looking for a rare "player-coach" who can both set the direction of our social presence and roll up their sleeves to create the work — a hybrid of social strategist, graphic designer, and content creator in one person. You'll own our channels end-to-end: shaping strategy and the content calendar across Instagram, TikTok, YouTube/Shorts, and X; defining our voice and visual identity; and personally shooting, designing, writing, and shipping high-quality content — including on-site with our fleet in Las Vegas.</p> <p class="font-claude-response-body break-words whitespace-normal">Social isn't a side channel for us — it's one of our most scalable ways to educate the public on remote driving and turn curiosity into app installs and rides. As we scale past 100K+ trips and expand our service, you'll be the single owner making sure our story is told consistently, on-brand, and at the quality our product deserves.</p> <p class="font-claude-response-body break-words whitespace-normal">You're senior enough to lead the vision, and hands-on enough to make it real yourself.<br><br></p> <h4><em><strong>What you’ll be driving</strong></em></h4> <p>You’ll be the dedicated owner of Vay’s social and content strategy, combining creative direction with hands-on production:</p> <ul> <li><strong>Social strategy & direction:</strong> Own the social strategy, channel mix, and content calendar across Instagram, TikTok, and YouTube/Shorts; define our voice and positioning; set growth targets for reach, engagement, and install/ride referrals.</li> <li><strong>Graphic design & motion:</strong> Produce on-brand graphics, motion, and templates for social, campaigns, and the app store, maintaining a consistent visual identity across everything we publish.</li> <li><strong>Content creation:</strong> Plan, shoot, and edit short-form video and photography — including on-site with the fleet in Las Vegas — and write copy that turns the remote-driving story into clear, engaging content.</li> <li><strong>Creative enablement & video production:</strong> Raise the creative-quality bar across the company, support video production for other teams, and enable content for additional platforms such as LinkedIn and X by partnering with the teams that own them.</li> <li><strong>Community management:</strong> Monitor, manage, and respond to social inboxes and comments daily.</li> <li><strong>Measurement & iteration:</strong> Track performance, report on organic acquisition impact, and double down on the formats that work.</li> </ul> <h4><strong><em>This might be a great fit, if</em></strong></h4> <p>You're a hands-on creative who can set strategy and ship the work themselves:</p> <ul> <li>3+ years of relevant experience in social media and content creation, spanning both video and static formats.</li> <li>Proven ability to plan, shoot, and edit short-form video and photography for social.</li> <li>Strong design skills producing on-brand graphics, motion, and templates (portfolio required).</li> <li>Experience owning social strategy, channel mix, and a content calendar across Instagram, TikTok, and YouTube/Shorts.</li> <li>Ability to translate complex or technical concepts into clear, engaging copy.</li> <li>Comfortable raising the creative bar and supporting other teams’ video and content, not just producing your own.</li> <li>Comfortable owning daily social inbox and comment engagement.</li> <li>A measurement mindset — you track reach and engagement and tie content back to acquisition impact.</li> </ul> <p>&lt

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