Group Director Strategy - CX (Health)

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>About VML Health: </strong></p> <p><strong> </strong>VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise. </p> <p>At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.</p> <p>Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.</p> <p>VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live.  Get to the heart. Connect for life.</p> <p><strong>What We Are Looking For:</strong></p> <p>A strategic and driven Group Director of Engagement Strategy to lead and inspire our team. The ideal candidate will have a proven track record in healthcare marketing, a passion for CX, and a deep understanding of omnichannel strategy. We seek a leader who can build strong client relationships, manage complex projects, and mentor junior strategists to reach their full potential.</p> <p><strong> </strong><strong>What You'll Do:</strong></p> <ul> <li>Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.</li> <li>Oversee the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).</li> <li>Provide guidance and support to Associate Directors and Directors in strategy development.</li> <li>Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.</li> <li>Engage with and help manage senior client relationships as a key strategic and business partner.</li> <li>Set expectations for how the segment/audience profile fits into the project and how it helps set the stage.</li> <li>Oversee strategic development on at least one major client and/or oversee multiple clients.</li> <li>Recognize how to motivate junior strategists, understanding their learning needs and areas of contribution.</li> <li>Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction related to our clients’ brand development and marketing approach.</li> <li>Continuously seek to improve client work, actively analyzing client challenges and opportunities.</li> <li>Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.</li> <li>Demonstrate and inspire the team to take risks and challenge convention.</li> <li>Lead workshop planning and proposals, developing measurement strategies, analytics approaches, CX planning, tactical exercises, content generation, and presentation strategies.</li> <li>Lead and support strategy development on new business pitches.</li> </ul> <p><strong> </strong><strong>Who You Are:</strong></p> <ul> <li>A critical and analytical thinker, innovator, and visionary who inspires creativity.</li> <li>Passionate, familiar, and curious about the CX practice.</li> <li>Able to develop strong client relationships and trust based on deep immersion in the client’s business.</li> <li>Highly collaborative and able to work effectively across internal and external stakeholders.</li>