Manager, Marketing Effectiveness & Intelligence

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><h1><strong>THE OPPORTUNITY</strong></h1> <h2><strong>Manager, Marketing Effectiveness & Intelligence (ME&I)</strong></h2> <h3><strong>Could this be you?</strong></h3> <p>VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence (ME&I) to support measurement, reporting, and optimization initiatives for a key client account. This role is ideal for someone who thrives at the intersection of data, marketing, and business strategy.</p> <p>We're looking for a collaborative problem solver who can transform data into actionable insights, bring together cross-functional teams, and help clients make smarter marketing decisions. You will serve as a trusted partner to internal teams and client stakeholders, driving measurement strategies, reporting solutions, and performance optimization opportunities across paid media, owned channels, and digital experiences.</p> <p>The ideal candidate has strong experience with marketing analytics, dashboarding, website analytics, and data storytelling, and is comfortable working with both technical teams and business stakeholders.</p> <h2><strong>What's In It For You?</strong></h2> <ul> <li>Make an immediate impact on how marketing performance is measured and optimized.</li> <li>Partner with clients and senior stakeholders on high-visibility initiatives.</li> <li>Work alongside strategy, media, analytics, technology, and data teams.</li> <li>Continue developing expertise across emerging analytics, measurement, and AI-enabled capabilities.</li> <li>Be part of a collaborative and entrepreneurial team culture focused on growth and innovation.</li> </ul> <h1><strong>What You Will Do</strong></h1> <h3><strong>Measurement Strategy & Analytics</strong></h3> <ul> <li>Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.</li> <li>Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.</li> <li>Translate business questions into analytical approaches that deliver actionable insights and recommendations.</li> <li>Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.</li> </ul> <h3><strong>Reporting, Dashboards & Insights</strong></h3> <ul> <li>Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.</li> <li>Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.</li> <li>Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.</li> <li>Translate complex datasets into clear, compelling stories for clients and stakeholders.</li> <li>Present findings and recommendations to both technical and non-technical audiences.</li> </ul> <h3><strong>Data Quality & Measurement Operations</strong></h3> <ul> <li>Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.</li> <li>Monitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.</li> <li>Help ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.</li> <li>Support vendor integrations, platform governance, and ongoing measurement best practices.</li> </ul> <h3><strong>Cross-Functional Leadership</strong></h3> <ul> <li>Act as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.</li> <li>Manage multiple workstreams and priorities while maintaining a high standard of quality and