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Senior UI Designer- Freelance

wundermanthompson · Kansas City, Missouri, United States · Kansas City, Missouri, United States
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<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>VML</strong></p> <h1>Freelancer Senior UI Designer</h1> <p>We are seeking a <strong>Freelancer Senior UI Designer</strong> to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and <strong>T-shaped design talent</strong><strong> </strong>with expertise across both UX and UI.</p> <p>This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve design quality, consistency, and efficiency.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Define, evolve, and scale <strong>design systems</strong> across products and platforms.</li> <li>Establish visual direction and ensure consistency across digital experiences.</li> <li>Design intuitive, polished interfaces for <strong>CRM and other digital platforms</strong>.</li> <li>Build and maintain <strong>modular asset libraries</strong> that support scalable, efficient production.</li> <li>Translate brand and business requirements into compelling UI experiences.</li> <li>Partner with UX, strategy, technology, and cross-functional teams to deliver cohesive experiences.</li> <li>Apply <strong>T-shaped design skills</strong>, contributing across both UX and UI when needed.</li> <li>Integrate <strong>AI tools and workflows</strong> to accelerate exploration, production, and quality.</li> <li>Represent and advocate for strong visual craft across teams and client engagements.</li> <li>Apply experience working with <strong>healthcare and pharmaceutical clients</strong>, including the ability to navigate regulated environments and complex stakeholder needs.</li> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li>Senior-level experience in <strong>UI/product/digital design</strong>, preferably in an advertising agency or marketing environment.</li> <li>Proven <strong>CRM</strong><strong> experience</strong><strong>.</strong></li> <li>Experience creating and managing <strong>modular design and asset libraries</strong>.</li> <li>Demonstrated experience working with <strong>healthcare and/or pharmaceutical clients</strong>.</li> <li>Strong portfolio showcasing exceptional UI, visual design, and design-system work.</li> <li><strong>T-shaped skill set:</strong> deep expertise in UI with strong working knowledge of UX, interaction design, and user-centered design principles.</li> <li>Experience defining visual direction and maintaining design consistency across multiple platforms.</li> <li>Strong understanding of responsive design, accessibility, and modern digital design patterns.</li> <li>Experience using AI tools to enhance design exploration, iteration, and production.</li> <li>Excellent communication, collaboration, and presentation skills.</li> <li>Ability to work independently as a freelancer while managing priorities, timelines, and deliverables.</li> </ul> <h2><strong>What Success Looks Like</strong></h2> <p>The successful candidate will elevate the visual quality of digital experiences, create scalable design solutions, strengthen design-system adoption, and bring a balance of <strong>UI creative craft, UX thinking, CRM expertise, healthcare/pharma experience, and AI-enabled efficiency</strong> to every engagement.</p> <p><strong>What You’ll Need:</strong></p> <ul> <li>Ideally 3-6+ years of UI Design working with campaign management, project and product launch teams as well as demonstrated experience in advertising or marketing communications;

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