<p><strong><span data-contrast="auto">Customer Lifecycle Marketing Manager</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The position available is for a Lifecycle & Retention Marketing Manager who will be pivotal in devising and implementing strategies for the </span><strong><span data-contrast="auto">post-sale lifecycle</span></strong><span data-contrast="auto">. This role focuses on activating, engaging, retaining, and expanding the network of AvePoint customers. It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></p> <p><span data-contrast="auto">The responsibilities of the role include:</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Ownership and scaling</span></strong><span data-contrast="auto"> of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Experience in product-led growth lifecycle:</span></strong><span data-contrast="auto"> Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Designing lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Developing and refining customer communications across diverse channels such as email, in-app messaging with personalised interventions at scale</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Leading data-driven experimentation and optimization efforts through methods such as </span><strong><span data-contrast="auto">A/B testing</span></strong><span data-contrast="auto"> to continuously refine lifecycle processes.</span><span data-ccp-props="{"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Establishing li