Freelance Brand Strategist

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>Strategist  – Freelance</strong></p> <p><strong>Location : Atlanta, GA-  Hybrid</strong></p> <p><strong>SUMMARY</strong></p> <p>At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.</p> <p>Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.</p> <p><strong> </strong><strong>Who we are looking for:</strong></p> <p>VML is looking for a <strong>Strategist – Freelance </strong>for a major North American client. This is a unique opportunity for an experienced brand strategist to be part of a fast-growing team to help rebuild brand campaigns for a well known American.  You’ll have an innate curiosity in the strategic process, developing strategy and tactics that leverage category and target audience insights, while creating creative briefs and cultivating a portfolio of excellent work. </p> <ul> <li>At VML our strategists develop and implement plans to build meaningful connections between a brand, its organization and their target  audience. They work closly with creative leadership and create on point brand briefs. They will analyze customer behavior, market trends, and engagement metrics to create strategies that enhance interaction, increase loyalty, and align with business goals across omni-channel media.</li> </ul> <p><strong>What you’ll do: </strong></p> <ul> <li><strong>Strategy Delivery </strong>| Under the Strategy Lead, support account leadership to translate our client’s vision into a roadmap that will achieve meaningful connections with the target audience that align with client goals. You must be able to develop insightful, perspectives on new platforms, messaging and build connections with audiences, bring related context to reporting and drive our client’s business forward through best practice creative strategy delivery.</li> <li><strong>Insight Mining</strong> <strong>|</strong> Dig in to data from a variety of sources: audience data, market data, cultural and social trends monitoring, products and services research, qualitative and quantitative methods, to support creative strategy recommendations, gain insights into target audiences and test ad concepts.</li> <li><strong>Collaborate |</strong> Work with the analytics, creative and account management teams to ensure all client deliverables are flawlessly executed and on-strategy. Contribute intelligence analysis, KPIs, and program measurement to extract key observations and nuances that can inspire creative and lead to innovative, exciting solutions for our client’s business.</li> </ul> <p><strong>Who you are:</strong></p> <ul> <li><strong>A builder </strong>| Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.</li> <li><strong>Open and collaborative </strong>| Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.</li> <li><strong>An experimenter </strong>| Embrace the unknown and ready to break process. You’ll be excited by