<div class="content-intro"><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? </span></p></div><p> </p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">PrizePicks is seeking a highly motivated and experienced Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for one of our newest product lines, from the ground up. This is a rare opportunity to shape a lifecycle marketing function during an early, fast-moving build phase — owning strategy and cross-functional representation for a product that's still taking shape. The successful candidate will have a strong background in CRM, lifecycle marketing, and customer engagement strategies, and will be comfortable operating with ambiguity in a 0-to-1 environment.</span></p> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you’ll do:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief.</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you have:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Strong understanding of email/in-app/push marketing best practices and copywriting skills.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred.</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; f