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Senior Media and Public Relations Lead

drivewealth · Office - NYC · Office - NYC
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<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif;"><strong><span style="font-size: 14pt;">About Us</span></strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!</span></p></div><h3><span style="font-family: helvetica, arial, sans-serif;"><strong>About the Role</strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif;">As DriveWealth enters its next exciting chapter of growth, we're looking for a creative, forward-thinking Media and PR Lead to help shape our story! In this role, you'll be the driving force behind elevating our global brand visibility and taking our public image to new heights. You'll build strong media connections across top-tier international and U.S. outlets, spearhead engaging narratives around financial tech and market innovation, and connect deeply with our audiences to drive long-term impact and growth.<br><br></span></p> <h3><span style="font-family: helvetica, arial, sans-serif;"><strong>What You’ll Do</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation. </span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Collaborate with DriveWealth stakeholders and internal c

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