<div class="content-intro"><p>We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.</p> <p>We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.</p> <p>You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.</p> <p>We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.</p> <p>We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.</p> <p>We hope that's you.</p></div><p> </p> <hr> <h2>How we think about marketing</h2> <p>At Euc, marketing is about capturing attention and turning it into real growth.</p> <p>We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started.</p> <p>We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle.</p> <p>Here's how we think:</p> <ul> <li><strong>Creative wins.</strong> We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention</li> <li><strong>Speed matters.</strong> Fast tests beat perfect plans. We ship early, learn fast, and move on</li> <li><strong>Lifecycle is a growth lever, not a cost centre.</strong> The work after the sale (activation, adherence, retention) compounds, and we treat it that way</li> <li><strong>Data is a compass.</strong> We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact</li> <li><strong>We focus on outcomes, not channels.</strong> Email, SMS, WhatsApp, push, in-app, we use whatever moves the patient forward in that market. No channel loyalty. Just growth</li> </ul> <hr> <h2>What's next?</h2> <p>We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year.</p> <p>To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines.</p> <p>We've already built strong lifecycle programs in Australia and the UK. The opportunity now is to take what works and make it work across our international markets.</p> <p>We're hiring a CRM & Lifecycle Manager in Berlin to run that engine. You'll run lifecycle for the German market, adapting what already works in our established markets and building out the programme for Germany. You'll work with local-language copywriters to execute.</p> <hr> <h2>About the role (what you'll be doing)</h2> <p>You'll run the German lifecycle programme day to day: the builds and the flows that ship it. You won't be starting from a blank page. Strong lifecycle programmes already exist, and your job is to take what works and improve it for the German market.</p> <p>We're an early, lean international team, so this is a hands-on role: you'll be in the tool building the flows, not just briefing them.</p> <p>You'll:</p> <ul> <li>Run CRM and lifecycle for Germany, contributing to activation, adherence, retention, and LTV</li> <li>Keep scaling what's live in Germany, finding the next unlock in the programme rather than letting it go stale</li> <li>Be channel-adaptive: email leads in some markets, but you'll build the right mix for Germany rather than forcing one playbook</li> <li>Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them</li> <li>Report on whether lifecycle work actually moved retention and LTV, not just open and click rates</li> <li>Work with local-language copywriters to localise and execute at quality and speed, owning briefing, QA, and delivery</li> <li>Partner with the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean</li> <li>Own deliverability, list health, and compliance (GDPR and local privacy rules) for the German market</li> <li>Share winning programmes and learnings with other markets so a win in Germany reaches them quickly</li> </ul> <p>This role is ideal for someone who wants to own lifecycle hands-on and is happy doing it lean before it scales. As Germany grows, this role is expected to grow with it. You'll be measured on retention and LTV in Germany, the speed with which lifecycle programmes ship, and the quality of the cross-market learning you contribute to.</p> <hr> <h2>About you (who you are)</h2> <p>You're a lifecycle marketer who has owned a program en