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Assistant Manager, Social Media Community Growth - Laneige

amorepacificusinc · New York, NY · New York, New York, United States
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<p><strong><span data-contrast="auto">Laneige</span></strong><span data-contrast="auto"> is seeking a </span><strong><span data-contrast="auto">Social Media Community & Content Assistant Manager </span></strong><span data-contrast="auto">to join the</span><strong><span data-contrast="auto"> Social Media Marketing </span></strong><span data-contrast="auto">Team in New York. This role combines strategic thinking, creativity, and community leadership, with a focus on growing our loyal brand community, driving advocacy, and leveraging social listening insights to inform content and engagement strategies. We're looking for a positive, ambitious self-starter who thrives in a fast-paced environment and is excited to help build meaningful consumer connections.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span><span data-contrast="auto">As the heartbeat of our online and offline communities, you'll turn engagement into loyalty and advocacy through authentic interactions and relationship-building. You'll partner closely with Social, PR, Influencer, Consumer Experience, and Brand teams to strengthen brand affinity and create seamless community experiences.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">By staying closely connected to consumer sentiment, beauty culture, emerging trends, and social conversations, you'll leverage data-driven insights to inform strategy, amplify community voices, and identify opportunities in real time. This role will be responsible for growing Laneige's priority social platforms (Instagram, TikTok, YouTube, and emerging channels), cultivating brand advocates, managing community engagement, supporting TYB activation, and developing a distinctive brand voice through daily consumer interactions, UGC and influencer engagement, and cross-functional collaboration.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><span data-contrast="auto">We're looking for someone who blends creativity with strategy, is quick with a reply, clever with a caption, and always knows what's trending. You love beauty, live on social, and understand how to translate consumer insights into meaningful engagement and business impact. Above all, you know how to make a brand feel like a bestie while building authentic community and driving measurable growth. Weekend and holiday community management support will be required as part of the role.</span><span data-ccp-props="{"134245417":false,"201341983":0,"335551550":6,"335551620":6,"335559740":276}"> </span></p> <p><strong><span data-contrast="auto">PRIMARY OBJECTIVES</span></strong><span data-ccp-props="{"134233279":true,"134245417":false,"335551550":6,"335551620":6}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Build and scale a community-led growth strategy that transforms consumers, creators, and loyal customers into active brand advocates.</span><span data-ccp-props="{"134233279":true,"134245417":false,"335551550":6,"335551620":6}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Drive brand love, loyalty, and earned conversation through authentic engagement, creator relationships, and community activation.</span><span data-ccp-props="{"134233279":true,"134245417":false,"335551550":6,"335551620":6}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Serve as the voice of the consumer by translating community sentiment, social listening, and cultural trends into actionable business insights + content ideas.</span><span data-ccp-props="{"134233279":true,"134245417":false,"335551550":6,"335551620":6}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Partner cross-functionally with PR, Influencer, Social, CRM, and Consumer Experience teams to create connected consumer experiences across all touchpoints.</span><span data-ccp-props="{"134233279":true,"134245417":false,"335551550":6,"335551620":6}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-

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