<p><strong>Job Summary </strong></p> <p><strong>LANEIGE US</strong> is seeking a strategic, highly collaborative <strong>PR Manager</strong> to lead the development and execution of integrated communications initiatives that elevate brand awareness, strengthen cultural relevance, and drive earned media value and influence. This role will oversee high-profile projects across media, influencer marketing, events, and brand partnerships ensuring seamless best-in-class execution from concept through completion.</p> <p>The ideal candidate has 4-5+ years of PR/Influencer Marketing experience within the beauty industry, preferably in-house, with a strong understanding of the evolving beauty and creator landscape. This individual is an exceptional project manager and strategic thinker with a proven ability to manage multiple priorities and execute campaigns that drive measurable business results.<strong> Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication.</strong></p> <p><strong>Principal Accountabilities</strong></p> <ul> <li>Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.</li> <li>Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.</li> <li>Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.</li> <li>Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail</li> <li>Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.</li> <li>Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.</li> <li>Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution</li> <li>Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.</li> <li>Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.</li> <li>Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.</li> <li>Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.</li> <li>Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.</li> <li>Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution.</li> </ul> <p><strong>Key Experience and Skills</strong></p> <p><em><u>Qualification and Experience</u></em></p> <ul> <li><u>Bachelor’s Degree </u>in Marketing, Communications, or related field</li> </ul> <ul> <li>4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events</li> <li>Beauty experience highly preferred</li> <li>Excellent communication skills and attention to detail.</li> <li>Pre-existing relationships with talent agents, creators, vendors and agencies</li> <li>Experience building creator briefs, managing timelines, and tracking budget</li> <li>Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.</li> <li>Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs</li> <li>Deep understanding of Gen Z and millennial consumer behavior</li> <li>Support events IRL in NYC with occasional travel domestic / international</li> <li>Ability to work occasional nights and weekends as needed</li> </ul> <p><em><u>Skill Sets</u></em></p> <ul> <li>Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)</li> <li>Experience with TikTok Shop and Affiliate Marketing</li> <li>Experience in contract drafting for vendors and influencers</li> <li>Traackr and Meltwater experience is a plus</li> </ul> <p><em><u>Personal Attributes</u></em></p> <ul> <li>Highly organized, resourceful, and collaborative</li> <li>Positive and enthusiastic approach to projects</li> <li>Ability to work efficiently in a small, high-visibility team but also thrives