<div> <p>As a Product Marketing Manager at VTS, you'll shape how the commercial real estate industry understands our platform and products. </p> <p>You'll split your time between owning go-to-market for our property management product and driving platform-level work that makes the entire GTM organization sharper, including competitive intelligence, customer insights, demos, and persona and segment strategy. You'll be a constant collaborator with product, sales, customer success, and design, bringing market and customer insight to influence what we build, and creating the stories and tools that resonate with customers.</p> <p>This is a hands-on role with real ownership. You'll help build and define the processes that product marketing runs on as VTS grows.</p> <p><br><strong>** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. ** <br><br>What You'll Do</strong></p> </div> <div> <ul> <li><strong>Own launches end to end.</strong> Partner with Product from early roadmap conversations through release. Run launch meetings, decide what's release-ready, maintain the calendar, and keep the momentum going with Growth once things go live. </li> <li><strong>Develop positioning and messaging.</strong> Create clear, differentiated messaging across products, personas, and segments that reflects current market and competitive intelligence.</li> <li><strong>Enable the go-to-market team.</strong> Build sales artifacts, presentations, demos, and deliver training that help sales and customer success sell and drive adoption.</li> <li><strong>Lead competitive and customer intelligence.</strong> Monitor the commercial real estate technology and AI landscape, and programmatically mine sources like Gong calls and customer conversations for insights that shape positioning and product strategy.</li> <li><strong>Develop customer-facing content.</strong> Create collateral, case studies, and customer stories with Content and Design that bring our value to life.</li> <li><strong>Define personas and segmentation.</strong> Sharpen our understanding of who we sell to and what matters to them, and help teams across the company apply it.</li> <li><strong>Collaborate cross-functionally.</strong> Work closely with product, sales, customer success, design, and growth so that we execute cohesively.</li> </ul> </div> <div> <p><strong>What We're Looking For</strong></p> <ul> <li>3+ years of hands-on B2B product marketing experience, with a track record of successful launches, sales enablement, and product adoption</li> <li>Expertise in positioning and messaging, and in turning them into sales and customer-facing assets</li> <li>High agency and comfort with ambiguity. You build the first version quickly, test it, make tradeoffs, and iterate quickly.</li> <li>Strong operational instincts. You think in systems and repeatable frameworks, and you build structure where none exists.</li> <li>Ability to influence at every level, with confidence presenting to executives, sales teams, and customers</li> <li>Ability to distill complex technical concepts into clear, compelling narratives</li> <li>Experience developing customer content programs, such as case studies, testimonials, and advocacy</li> <li>AI-native working style. You use AI tools every day for research, analysis, drafting, and operations, and you have a point of view on doing it well.</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Experience with product-led growth motions</li> <li>Brand development experience</li> <li>Strong design instincts and taste. You aren’t a designer but you can speak their language and know what good looks like</li> <li>Background in commercial real estate, proptech, or vertical SaaS</li> </ul> <p><strong><br>What VTS Values & How We Show It</strong></p> <ul> <li><strong>Strive for Excellence</strong> - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees! </li> <li><strong>Be Customer Obsessed</strong> - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches! </li> <li><strong>Be Curious</strong> - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees! </li> <li><strong>Move as One</strong> - We work in an open floor plan to promote cross-functional collaboration. </li> <li><strong>Take Ownership</strong> - Be an owner of the company you’re building with our equity packages. </li> <li><strong>Appreciate the Difference</strong> - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!</li> </ul> </div> <div> </div> <div> <div><strong>ABOUT VTS</strong></div> <div> <p><a href="http://www.vts.com?utm_medium=pr&utm_source=business-wire&utm_campaign=2026-CPO-announcement">VTS</a>