<h3><span style="font-size: 12pt;"><strong>About the role:</strong></span></h3> <p><span class="TextRun SCXW266157368 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW266157368 BCX0">The Digital Strategy Director </span><span class="NormalTextRun SCXW266157368 BCX0">is responsible for</span><span class="NormalTextRun SCXW266157368 BCX0"> conceiving, developing, managing, and executing Vera’s digital engagement and digital advocacy strategy, and managing content across digital channels, from Vera’s website to social media platforms and email. The Digital Strategy Director supervises a team that uses Vera’s digital presence to advance Vera’s mission and goals, by planning and executing campaigns to grow Vera’s audience strategically, distributing our message efficiently, measuring and tracking the impact of communications efforts, and deploying best-in-class techniques and tactics. They develop and manage Vera’s in-house digital capacity, including social media management and content creation, digital marketing, web design and development, and digital content planning and production</span><span class="NormalTextRun SCXW266157368 BCX0">. </span></span><span class="EOP Selected SCXW266157368 BCX0" data-ccp-props="{"469777462":[720],"469777927":[0],"469777928":[8]}"> </span></p> <p><strong><span data-contrast="auto">1. Digital Advocacy Campaign Planning and Strategy</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Translate Vera’s work into compelling, accessible digital content and advocacy actions</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">2. Social Media and Rapid Response</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Create, maintain, and expand messaging to reach and engage target audiences</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Coordinate breaking news and rapid response for digital channels</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">3. Web Development and Design</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Oversee Vera’s website engagement strategy, including managing relationships with external vendors overseeing website strategist and developers</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strengthen Vera’s discoverability across search (SEO) and AI generated responses (GEO)</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">4. Marketing</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="15" data-list-defn-props="{"335552541":1,"335559685":1080,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="2"><span data-contrast="auto">Oversee strategy for Vera’s paid marketing efforts on digital channels, including managing external vendors, budgets and spending, and media planning</span><span data-ccp-props="{"335559685":765}"> </span></li> </ul> <p><strong><span data-contrast="auto">5. T</span></strong><strong><span data-contrast="none">eam Management and Leadership</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Manage staff and outside consultants while fostering a collaborative work culture and mutual accou