Principal Brand Designer

<div class="content-intro"><p><strong>About Snorkel</strong></p> <p>Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. <br><br>Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!</p></div><h2><strong>About the Team</strong></h2> <p>Snorkel's Marketing team shapes how the AI industry understands frontier data development. We're a team spanning brand, content, communications, product marketing, growth, community, and events, and we work directly with our founders and research team to turn original research into market-defining stories. Brand sits at the center of that work: it's how a data research lab earns attention from frontier labs, Fortune 500 enterprises, top researchers, and the domain experts who contribute to our work.</p> <h2><strong>About the Role</strong></h2> <p>We're hiring a Principal Brand Designer to own the evolution of Snorkel's brand identity. Snorkel has changed faster than its brand has. You'll close that gap: defining where the visual identity goes next, building the system that carries it, and making sure every surface, from the website to a NeurIPS booth to a benchmark leaderboard, looks like it came from the most rigorous lab in AI.</p> <p>This is a senior individual-contributor role with real leverage and autonomy. You'll be hands-on in the work, and you'll also manage our design agency and a bench of freelance contractors, setting direction, reviewing work, and holding a high bar across everything they ship. This role reports to the CMO.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li><strong>Own the brand identity.</strong> Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.</li> <li><strong>Build and govern the brand system.</strong> Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop.</li> <li><strong>Manage our design agency and contractors.</strong> Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow.</li> <li><strong>Design high-visibility launches.</strong> Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues.</li> <li><strong>Make research legible and beautiful.</strong> Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous.</li> <li><strong>Raise the bar across surfaces.</strong> Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end.</li> <li><strong>Set the design operating model.</strong> Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality.</li> </ul> <h2><strong>About You</strong></h2> <p>You've shaped a brand. You have strong opinions about craft and can defend them to a founder, a researcher, or an agency creative director – yet you maintain flexibility with letting the brand organically evolve in a dynamic space like AI. You're as comfortable redesigning a logo system as you are giving precise, actionable feedback. You're drawn to technical subject matter and see explaining complex ideas visually as a design problem worth solving. You move fast, you own outcomes, and you raise the standard of everyone you work with.</p> <h2><strong>Requirements</strong></h2> <ul> <li>8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.</li> <li>A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization.</li> <li>Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.</li> <li>Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading</li> <li>Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use.</li> <li>Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.</li> <li>Comfort translating technical and research content into clear, compelling visuals.</li> </ul> <h2><strong>Bonus</strong></h2> <ul> <li>Experience at an AI, developer tools, or research-driven compa