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Vice President Enterprise Sales - CRM

zetaglobal · London, UK · London, England, United Kingdom
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<p>Zeta is looking for an entrepreneurial enterprise sales leader to build and scale our UK new-logo business.</p> <p>The Vice President Enterprise Sales – UK CRM will own the strategy, execution and performance of Zeta’s enterprise new-business organisation, with responsibility for building a repeatable sales engine and winning strategic enterprise customers.</p> <p>Initially operating as a player-coach, this leader will personally engage in Zeta’s largest and most strategic new-business opportunities while leading and developing the existing Enterprise Account Executives. As the UK business grows, they will recruit and scale a high-performing Enterprise Sales organisation.</p> <p>This role is focused exclusively on <strong>new-logo acquisition</strong>, working alongside a separate Customer Growth organisation responsible for retention and expansion of existing customers.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Lead UK Enterprise New Business</strong></p> <ul> <li>Own and execute Zeta’s UK enterprise new-logo sales strategy.</li> <li>Deliver the UK new-business ARR target.</li> <li>Build a predictable and repeatable enterprise sales engine.</li> <li>Establish target-account, territory and opportunity strategies.</li> <li>Maintain sufficient qualified pipeline to consistently achieve revenue targets.</li> <li>Drive rigorous forecasting, pipeline inspection and deal management.</li> <li>Translate market opportunities into clear commercial priorities and execution plans.</li> </ul> <p><strong>Win Strategic Enterprise Customers</strong></p> <ul> <li>Personally engage in and help lead Zeta’s largest strategic new-business opportunities.</li> <li>Build senior relationships with CMOs, CIOs, CDOs, CEOs and other executive decision-makers.</li> <li>Navigate complex, multi-stakeholder enterprise buying processes.</li> <li>Coach teams through discovery, solution development, business cases, commercial negotiations and close.</li> <li>Help structure and negotiate complex six- and seven-figure enterprise agreements.</li> <li>Develop executive sponsorship strategies for priority opportunities.</li> <li>Create lighthouse customer wins that strengthen Zeta’s position in the UK market.</li> </ul> <p><strong>Build and Lead the Enterprise Sales Organisation</strong></p> <ul> <li>Lead, coach and develop UK Enterprise Account Executives.</li> <li>Recruit high-calibre enterprise sellers as the organisation scales.</li> <li>Establish clear expectations, performance standards and accountability.</li> <li>Conduct regular pipeline, forecast and deal reviews.</li> <li>Provide hands-on coaching on strategic opportunities.</li> <li>Build a high-performance culture centred on customer value, collaboration and consistent execution.</li> </ul> <p><strong>Build the UK Go-to-Market Motion</strong></p> <ul> <li>Partner closely with SDR, ABM and Field Marketing to create and convert enterprise pipeline.</li> <li>Work with Solutions Consulting, Product, Data and Services teams to develop compelling solutions for enterprise customers.</li> <li>Partner with Customer Growth to ensure successful transition of new customers following acquisition.</li> <li>Develop relationships with consultancies, agencies and strategic partners that can influence or originate enterprise opportunities.</li> <li>Provide market, customer and competitive insight to UK and global leadership.</li> <li>Represent Zeta with enterprise prospects, partners and industry leaders.</li> </ul> <p><strong>Success Measures</strong></p> <ul> <li>New ARR</li> <li>New-logo acquisition</li> <li>Enterprise pipeline creation and coverage</li> <li>Individual and team quota attainment</li> <li>Forecast accuracy</li> <li>Win rate</li> <li>Average deal size</li> <li>Sales cycle progression</li> <li>Enterprise team performance</li> <li>Executive relationships within strategic prospects</li> </ul> <p><strong>Experience & Capabilities</strong></p> <ul> <li>10+ years of successful enterprise technology or SaaS sales experience, including significant sales leadership experience.</li> <li>Proven experience leading and developing high-performing Enterprise Account Executives.</li> <li>Strong track record of delivering enterprise new-business revenue targets.</li> <li>Demonstrated ability to personally influence and close complex six- and seven-figure enterprise opportunities.</li> <li>Experience selling into large UK enterprise organisations and navigating complex buying committees.</li> <li>Strong executive presence with the ability to engage credibly with C-suite stakeholders.</li> <li>Deep understanding of complex enterprise sales cycles, account planning, forecasting and opportunity management.</li> <li>Experience in MarTech, CRM, Marketing Cloud, CDP, Customer Data, AI or adjacent enterprise technology strongly preferred.</li> <li>Strong commercial negotiation skills.</li> <li>Data-driven and highly disciplined in forecasting and pipeline management.</li> <li>Entrepreneurial mindset with the ability to build and scale within an established global technology company.</li> <li>Strong coaching capability

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