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Content Strategist

ozow · Cape Town · Cape Town, Foreshore
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<div><strong data-olk-copy-source="MailCompose">Meet Ozow</strong></div> <div>Ozow is a leading fintech company that's redefining digital payments in South Africa and beyond. We're dedicated to making payments more accessible, secure, and convenient for both businesses and consumers. As a fast-growing player in the financial technology sector, Ozow fosters a culture of innovation, diversity, and inclusivity. We believe in pushing the boundaries of what's possible and are committed to making a positive impact on the world through our payment solutions.</div> <div><strong><br>More about this fantastic Ozow position</strong></div> <div>We are looking for a Content Strategist who writes, and writes with real depth. This is the role where strategic direction becomes finished content: you will take briefs from the Marketing Manager, do the research, write the work yourself across long-form, web, social and collateral, brief production out to our studio and partners, and own our social channels end to end. If you want to build genuine product and industry authority into a brand rather than maintain an existing content machine, this is that seat.</div> <div><strong><br>Your role and responsibilities</strong></div> <div><strong><em><br>Writing and content creation</em></strong></div> <ul> <li>Write high-quality content directly across long-form pieces, white papers, case studies, web copy, social and supporting collateral</li> <li>Produce work to a standard that can be interrogated and built on rather than rewritten</li> <li>Translate a single content idea across multiple formats and channels without losing the substance of it</li> </ul> <div><strong><em>Research and technical depth</em></strong></div> <ul> <li>Build content on real research rather than surface-level observation</li> <li>Develop genuine understanding of the payments product and the broader industry, and reflect that understanding in the work</li> <li>Write for a considered, knowledgeable and business audience that will notice the difference</li> </ul> <div><strong><em>Contributing to content strategy</em></strong></div> <ul> <li>Contribute materially to the content strategy owned by the Marketing Manager</li> <li>Interpret strategic briefs and determine how they are best executed across channels</li> <li>Work closely with the Marketing Manager to refine and sharpen the content approach</li> </ul> <div><strong><em>Production briefing and management</em></strong></div> <ul> <li>Unpack strategic briefs into specific, actionable design, animation and video briefs</li> <li>Manage delivery through our internal studio and external production partners</li> <li>Keep production moving to deadline alongside a continuous content demand</li> </ul> <div><strong><em>Social media channel management</em></strong></div> <ul> <li>Own publishing and scheduling across Ozow's owned channels</li> <li>Run community management and respond to engagement in the brand voice</li> <li>Report on channel performance and adjust the approach accordingly</li> </ul> <div><strong><em>Performance reporting and measurement</em></strong></div> <ul> <li>Report on content and channel performance against campaign and funnel metrics</li> <li>Use available performance data covering lead volume, conversion, transaction rates and revenue to inform what gets written next</li> <li>Apply what the numbers show rather than repeating what has always been done</li> </ul> <div><strong><em>Tool utilisation and ways of working</em></strong></div> <ul> <li>Use work management tools for brief intake, delivery tracking and production visibility</li> <li>Keep content processes, brand voice guidance and documentation current and usable</li> <li>Support the adoption of new systems and tools within the marketing function</li> </ul> <div><strong><em>Automation and AI</em></strong></div> <ul> <li>Apply AI tools thoughtfully in research, drafting and repurposing, without compromising accuracy or voice</li> <li>Identify and automate repetitive steps in content production, publishing and reporting</li> <li>Stay close to developments in content and marketing technology and bring useful ideas into the team</li> </ul> <div><strong>You are an ideal candidate if you have</strong></div> <ul> <li>A relevant marketing, communications or journalism qualification</li> <li>A demonstrable portfolio of written content across multiple formats, including long-form</li> <li>Clear evidence of technical or product depth in your writing, not only brand or lifestyle content</li> <li>Experience writing for a considered, knowledgeable or business audience</li> <li>Experience developing briefs for design, animation or video production</li> <li>Hands-on social media channel management experience, including publishing, reporting and community management - 2+ years experience</li> <li>B2B content experience, or clear evidence that you can work well in a B2B context </li> <li>A background in payments, fintech, SaaS, technology or another complex-product sector</li> <li>Formal technical writing experience or a technical

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