Product Marketing Director, Veeam Intelligent ResOps

veeamsoftware · San Jose, CA, USA · United States of America

<div class="content-intro"><div class="elementToProof"> Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. </div></div><h4>About the Role</h4> As Product Marketing Director you'll own product marketing for Veeam Intelligent ResOps, one of Veeam's newest and most visible offerings. Intelligent ResOps is the first offering that integrates data resilience with security as part of the Veeam DataAI Command Platform.  You'll own positioning, messaging, launches, campaign strategy, and sales enablement for Intelligent ResOps, and you'll partner with pricing, competitive intelligence, partner, and VCSP teams to set the central strategy for those motions. You'll also be the person who knows how the business is performing, tracking the metrics that connect product marketing to pipeline, win rate, and revenue.  This is a senior role with the opportunity to grow with the business, for someone who can set strategy, drive execution through influence, and hold their own in a room with product, sales, and executive leadership.  <h4 id="id-📝JobDescription&JobPostGuidelines-WhatYou’llDo.1">What You’ll Do</h4> <ul> <li>Own positioning and messaging: Set the positioning, messaging, and narrative for Veeam Intelligent ResOps, and connect it to the story that unites Veeam's data resilience, data security, and AI trust capabilities, including how Securiti AI's capabilities fit in </li> <li>Lead launches: Own launch strategy and execution for Intelligent ResOps, driving readiness across product, sales, and marketing so every launch lands with impact </li> <li>Set campaign strategy: Define the campaign strategy and core content that demand generation and field marketing teams run with, and use what you learn to sharpen the next wave </li> <li>Drive sales enablement: Create the messaging, plays, and training that help sellers win, and build material that sales actually uses </li> <li>Own the competitive narrative: Set the competitive strategy in a fast-moving, crowded category, partnering with competitive intelligence teams to turn insight into battle cards and objection handling </li> <li>Shape the category: Build relationships with industry analysts to influence category definition and coverage of Veeam's positioning </li> <li>Set pricing and packaging strategy: Partner with pricing and finance teams to set the central pricing and packaging strategy for Intelligent ResOps and evolve it as the business grows </li> <li>Equip every route to market: Partner with alliance, channel, and VCSP marketing teams to set how Intelligent ResOps is positioned across every route to market </li> <li>Bring the market insight: Feed voice of customer, win/loss insight, and market trends into product management to sharpen the roadmap </li> <li>Track and report on business health: Monitor pipeline, win rate, and revenue, and use them to drive decisions like a business owner</li> </ul> <h4 id="id-📝JobDescription&JobPostGuidelines-WhatYou’llDo.1"><strong

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