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Field Marketing & Community Manager

togetherai · San Francisco or NYC · San Francisco, California, United States
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<h3><strong>About the Role</strong></h3> <p>Together AI is looking for a Field Marketing Manager to build and scale our account-based field and in-person community programs across priority markets.</p> <p>This role will be responsible for developing the strategy, audience, format, and execution of high-impact field programs designed to engage priority accounts, accelerate pipeline, deepen customer relationships, and build authentic technical community.</p> <p>You’ll own programs end-to-end, from identifying the right accounts and developing the event concept to driving attendance, managing the attendee experience, partnering with Sales on follow-up, and measuring business impact.</p> <p>This is a highly cross-functional role for someone who can pair strong strategic judgment with exceptional execution. You should be just as comfortable building an ABM event strategy with Sales as you are selecting a venue, shaping an agenda, managing a vendor, or reviewing the attendee list the day before an event.</p> <h3><strong>Responsibilities</strong></h3> <h4><strong>ABM & Account-Based Events</strong></h4> <ul> <li>Develop and execute an ABM event strategy aligned to priority segments, accounts, pipeline goals, and sales priorities.</li> <li>Develop repeatable account-based field programs for priority accounts and segments, including dinners, roundtables, customer gatherings, and other targeted regional programs.</li> <li>Partner closely with Sales to identify the right accounts, stakeholders, and moments in the buying cycle for each program.</li> <li>Own account targeting, invitation strategy, registration goals, attendance conversion, and post-event follow-up plans.</li> <li>Ensure every program has a clear business objective and defined next step for participating accounts.</li> <li>Evaluate program performance based on account engagement, pipeline creation and acceleration, POCs, opportunities, and other meaningful business outcomes.</li> </ul> <h4><strong>Community Programs</strong></h4> <ul> <li>Build and scale Together AI’s community event strategy across key markets.</li> <li>Develop meetups, technical gatherings, workshops, partner programs, and other formats that bring together developers, researchers, AI practitioners, customers, and ecosystem partners.</li> <li>Partner with DevRel, Research, Product, Engineering, and other technical teams to develop programming that is genuinely useful and relevant to the audience.</li> <li>Identify opportunities to partner with customers, investors, technology partners, startups, and community organizations to extend reach and credibility.</li> <li>Build repeatable playbooks while ensuring programs still feel authentic to the local community.</li> </ul> <h4><strong>End-to-End Program Ownership</strong></h4> <ul> <li>Own programs from strategy through execution, including concept development, audience strategy, venue sourcing, budget, vendors, registration, attendee communications, run-of-show, onsite execution, and follow-up.</li> <li>Manage multiple programs simultaneously while maintaining a high bar for quality and attendee experience.</li> <li>Partner with the broader Events team to support select third-party conferences and industry moments where field, community, or account-based activation can extend the impact of Together AI’s presence.</li> <li>Partner with Creative and Brand on event identity, environmental design, signage, swag, and other experience touchpoints.</li> <li>Develop clear event briefs, timelines, budgets, staffing plans, and cross-functional workbacks.</li> <li>Own vendor relationships and negotiate contracts to maximize quality and efficiency.</li> <li>Travel as needed to support programs onsite.</li> </ul> <h4><strong>Measurement & Optimization</strong></h4> <ul> <li>Partner with Marketing Ops, Demand Gen, and Sales to ensure programs are properly tracked through Salesforce and our event technology stack.</li> <li>Build consistent pre- and post-event reporting that shows who attended, account engagement, pipeline impact, and follow-up status.</li> <li>Conduct post-event retrospectives and turn learnings into stronger future programs.</li> <li>Use data and qualitative feedback to recommend where we should invest more, change approach, or stop investing.</li> </ul> <h3><strong>Requirements</strong></h3> <ul> <li>5–7+ years of experience in field marketing, event marketing, ABM, or a related B2B technology marketing role.</li> <li>Experience developing and executing account-based programs in close partnership with Sales.</li> <li>Strong understanding of how events can support pipeline creation, acceleration, customer expansion, and relationship development.</li> <li>Experience creating community or experiential programs for technical audiences.</li> <li>Strong project management skills with the ability to independently manage multiple complex programs at once.</li> <li>Exceptional attention to detail and a high bar for attendee experience.</li> <li>Strong written and verbal communication skills.</li> <li>Ability to work effectively across Sales, Demand Gen, Product Marketing, DevRel, Research, Creative, Partnerships, and executive stakeholders.</li> <li>Comfortable using Salesforce and event/marketing technology to track performance and business impact.</li> <li>Strong judgment and the

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