<p><strong><span data-contrast="auto">Company Introduction</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><span data-contrast="auto">Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.<span class="Apple-converted-space"> </span></span> <br> <br><span data-contrast="auto">Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.</span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><span data-contrast="auto">We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” </span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto"> </span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto">Role Overview</span></strong><strong><span data-contrast="auto"> </span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p>The Director, Onsite Merchandising will lead demand shaping and onsite experience optimization to drive rapid GMV growth and elevate customer engagement. This role owns the strategy and execution of onsite merchandising assets, customer journey enablement, and large-scale campaign orchestration, working cross-functionally with senior leaders across Product, Tech, Finance, Marketing, Category, CRM, and Design.<br><br>This is a highly visible leadership role with direct impact on business performance, customer experience, and long-term platform innovation.</p> <p><strong><span data-contrast="auto"> </span></strong></p> <p><strong><span data-contrast="auto">What You Will Do</span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <ul> <li data-pm-slice="1 1 []"><strong>Business Growth & Demand Shaping </strong></li> </ul> <p style="padding-left: 80px;">Own and drive onsite demand shaping strategy to accelerate customer engagement and commercial performance.<br>Deliver ≥20% month-over-month GMV growth, with strong accountability for core performance KPIs including CTR and CVR. Translate business goals into scalable onsite merchandising strategies that drive traffic conversion and basket expansion.</p> <ul> <li><strong>Onsite Merchandising & Product Innovation </strong></li> </ul> <p style="padding-left: 80px;">Lead the creation of innovative onsite merchandising assets, tailored to different customer segments and shopping missions.<br>Partner closely with Product and Tech teams to design and launch new product features that improve discovery, relevance, and conversion. Champion AI-led creative and personalization tools, enabling dynamic content, personalized design, and data-driven user experiences.</p> <ul> <li><strong>Customer Journey & Channel Enablement </strong></li> </ul> <p style="padding-left: 80px;">Enable a seamless end-to-end user journey across onsite experiences and marketing channels.<br>Ensure onsite merchandising strategies are tightly integrated with CRM, performance marketing, and brand initiatives.</p> <ul> <li><strong>Campaign & Event Leadership </strong></li> </ul> <p style="padding-left: 80px;">Own planning and execution of major commercial events andncampaigns (e.g., CNY, 618, Double 11, seasonal mega sales).<br>Maximize business impact through strategic assortment presentation, thematic storytelling, and real-time optimization during campaigns.</p> <ul> <li><strong>Cross-Functional Leadership </strong></li> </ul> <p style="padding-left: 80px;">Act as a key strategic partner to Finance, Product, Tech, Category Management, CRM, Design, and Marketing teams.<br>Provide thought leadership, align stakeholders, and drive execution excellence across complex, matrixes organizations.</p> <p><span data-contrast="auto"> </span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto">Basic Qualifications</span></strong><strong><span data-contrast="auto"> </span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Proven leadership experience within eCommerce, retail, or internet services environments.</li> <li>Experience working in high-growth, fast-paced organizations with large transaction volumes.</li> <li>Deep understanding of traffic