<h2>About impact.com</h2> <p><a href="http://impact.com/">impact.com</a> is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, <a href="http://impact.com/">impact.com</a> empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—<strong>Performance</strong> (affiliate), <strong>Creator</strong> (influencer), and <strong>Advocate</strong> (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, <a href="http://impact.com/">impact.com</a> helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on <a href="http://impact.com/">impact.com</a> to power more than 225,000 partnerships that deliver measurable business results.</p> <p> </p> <h2><strong>Your Role at </strong><a href="http://impact.com"><strong>impact.com</strong></a><strong>:</strong></h2> <p>The Senior Fraud Prevention Analyst (SFPA) is responsible for leading advanced fraud detection and prevention efforts, providing analytical insights, and contributing to strategic risk mitigation initiatives across impact.com platforms. <br><br>In this capacity, the SFPA leads deep-dive investigations in any/all publisher fraud related matters such as: web traffic quality, last-click attribution manipulation, digital tracking mechanics, and digital media compliance across impact.com platform campaigns. Additionally, they apply advanced technical knowledge of HTTP protocols, browser extension behaviors, paid search advertising mechanics, and multi-hop redirect chains to identify and neutralize sophisticated fraud schemes. <br><br>This role will also proactively identify new forms of fraud that may take place and help design/implement tooling and process to address. <br><br>As a senior member of the Fraud and Compliance team, the SFPA conducts complex investigations, mentors less experienced team members, and serves as a key liaison between Fraud Prevention Analysts, upper management, and other senior team members across the business. This role requires deep expertise in fraud prevention, data analysis, and risk management, along with strong leadership and communication skills.<br><br>The SFPA works closely with the Associate Manager Fraud Prevention, and cross-functional teams to develop, refine, and implement fraud detection strategies, ensuring platform integrity and supporting the company’s broader risk management goals.</p> <h2><strong>What You'll Do:</strong></h2> <p><strong>Advanced Fraud Detection & Investigation:</strong></p> <ul> <li>Lead fraud detection efforts by analyzing large data sets, monitoring transactions, partner activities, and traffic patterns to identify potential fraud.</li> <li>Conduct and oversee complex fraud investigations, ensuring timely escalation of high-risk cases to senior management.</li> <li>Analyze patterns and emerging fraud risks, developing insights and recommendations to improve fraud detection systems and strategies.</li> <li>Provide expert input on improving fraud prevention protocols and contributing to strategic risk mitigation initiatives.<br><br></li> </ul> <p><strong>Risk Assessment & Compliance:</strong></p> <ul> <li>Conduct thorough due diligence on high-risk publishers and partners, ensuring compliance with fraud prevention and regulatory standards before approvals.</li> <li>Collaborate with Compliance, Risk, and Legal teams to address fraud-related issues and ensure fraud detection efforts align with compliance requirements.</li> <li>Manage and update fraud prevention documentation, ensuring accurate and comprehensive records are maintained for audits and compliance reporting.<br><br></li> </ul> <p><strong>Traffic, Tracking & Attribution Forensics:</strong></p> <ul> <li>Attribution & Cookie Audit: Investigate complex attribution hijacking schemes (including client-side cookie stuffing, forced script executions, and shared cookie IDs across distinct transactions/users within short timeframes).</li> <li>Cross-System Click-Path Reconciliation: Audit and reconcile Impact platform tracking tokens (irclickid, Profile IDs) and click paths against merchant/advertiser backend logs (e.g., Shopify click paths, Google Analytics) to verify true user referral touchpoints.</li> <li>Click Spamming & Replay Detection: Analyze raw click distributions, CTR/CVR anomalies, and token-replay rings (e.g., single click tokens reused across hundreds of conversions or high-volume click spamming with 0% conversion rate).<br><br></li> </ul> <p><strong>Paid Search (SEM), Ad Hijacking & Brand Protection:</strong></p> <ul> <li>SEM & Brand Bidding Investigations: Perform technical forensic analysis on paid search ads (Google/Bing Ads) to identify unauthorized trademark bidding, direct-to-merchant affiliate parameter injection, and URL masking.</li> <li>Tracking Parameter & UTM Forensics: Parse and reverse-engineer complex tracking URLs containing nested parameters (utm_source, gclid, gbraid, afsrc, cid) to trace destination links