<div class="content-intro"><p><strong>About Kaseya</strong></p> <p>Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.</p> <p>Backed by <a href="https://www.insightpartners.com/">Insight Partners</a>, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.</p> <p>Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.</p> <p>We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.</p> <p>At Kaseya, we don't just raise the bar. We build it.</p> <p> </p></div><p><strong><span data-contrast="auto">Position Summary</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Kaseya is seeking a </span><strong><span data-contrast="auto">Senior Director, Paid Media</span></strong><span data-contrast="auto"> to own the strategy, execution, and performance of the company's global paid media investment. This leader will manage a significant multi-channel budget spanning paid search, paid social, programmatic display, video, content syndication, and emerging channels — with full accountability for pipeline contribution, efficiency, and return on spend.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Reporting to the VP, Digital Marketing, the Senior Director will build much of this function from the ground up — designing the processes, playbooks, measurement frameworks, and channel strategies that will scale with the business, not just inheriting and managing them. This is a builder's role for a leader who likes to get their hands dirty: someone as comfortable in the ad platforms, the data, and the campaign builds as they are in the boardroom presenting results. The right candidate combines deep channel expertise with rigorous financial discipline, treats paid media as a P&L rather than a cost center, and leads their team from the front.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li><span data-contrast="auto">Own the global paid media strategy and budget across paid search (Google, Bing), paid social (LinkedIn, Meta, YouTube), programmatic display, video, content syndication, review sites, and emerging channels</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build the operational foundation of the paid media function — processes, playbooks, campaign workflows, QA standards, and reporting cadences — designing for scale rather than inheriting legacy structure</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Stay hands-on in the work: in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing alongside the team</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build, lead, and develop a team of paid media managers and channel specialists; manage agency and vendor relationships where leveraged, including performance accountability and contract negotiation</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics — including incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Partner with demand generation on integrated campaign strategy, ensuring paid media amplifies the right offers, segments, and buyer journeys</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Collaborate with product marketing and brand teams to ensure ad creative, messaging, and landing experiences convert — and run a disciplined testing program across creative, audience, and bidding strategies</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Drive continuous optimization of the paid funnel in partnership with web and conversion rate optimization teams</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Stay