CRM Lifecycle Specialist (Contract)

<div class="content-intro"><p><span style="font-size: 10pt;"><strong>WHY JOIN ALO?</strong></span></p> <p>Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.</p></div><p><strong><span data-contrast="none">CRM LIFECYCLE SPECIALIST</span></strong><span data-ccp-props="{"201341983":0,"335559739":260,"335559740":276}"> </span></p> <p><span data-contrast="none">We are seeking a CRM Lifecycle Specialist to support the execution and ongoing optimization of lifecycle journeys across email, SMS, mobile push, and other retention touchpoints. Reporting into the CRM Lifecycle Manager, you will help bring customer engagement strategies to life through hands-on campaign building, audience segmentation, rigorous quality assurance, performance reporting, and cross-functional coordination. The ideal candidate combines strong operational discipline with analytical curiosity, a customer-first mindset, and a passion for delivering thoughtful, on-brand experiences in a fast-paced retail environment.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":293}"> </span></p> <p><strong><span data-contrast="none">RESPONSIBILITIES</span></strong><span data-ccp-props="{"201341983":0,"335559738":240,"335559740":276}"> </span></p> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Support the CRM Lifecycle Manager in executing and maintaining automated customer journeys and triggered campaigns across email, SMS, and mobile push. </span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Build, configure, test, schedule, and deploy campaigns and journeys within CRM and messaging platforms, ensuring accurate audience criteria, personalization, suppression logic, campaign naming, tracking parameters, and send timing.</span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Conduct rigorous pre-launch QA across content, links, rendering, dynamic logic, deep links, tracking, targeting, and customer eligibility to ensure every communication is accurate, functional, and aligned with Alo's brand standards.</span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Partner with Creative, Digital, Brand, and CRM stakeholders to manage briefs, asset handoffs, feedback, approvals, and launch timelines</span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Monitor campaign and journey performance, maintain recurring reports, identify trends or anomalies, and translate results into clear insights and optimization recommendations</span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Execute A/B and multivariate tests across creative, messaging, segmentation, offer, timing, and cadence; document results and apply learnings to future campaigns and journeys.</span><span data-ccp-props="{"201341983":0,"335559685":547,"335559739":0,"335559740":276,"335559991":259}"> </span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"4697