<p>We are looking for Data Analyst (CRM), to join our team in Barcelona.</p> <p>At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.</p> <p> </p> <p><strong>What Will You Do</strong><br><br>The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; and ensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights - understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.</p> <p>Campaign Reporting & Performance</p> <ul> <li>Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies</li> <li>Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM</li> <li>Track trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradation</li> <li>Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs</li> </ul> <p>Experimentation Design & Governance</p> <ul> <li>Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions</li> <li>Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently</li> <li>Review proposed experiments for methodological soundness before launch</li> <li>Analyze and present experiment results with clear, actionable recommendations</li> </ul> <p>Cross-Portfolio Segment Insights</p> <ul> <li>Define and maintain segment definitions across the portfolio (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate)</li> <li>Track how these segments behave and respond to CRM across multiple titles, identifying patterns and outliers</li> <li>Produce regular cross-game segment reports that help the Director of CRM and game teams understand what works universally versus what is title-specific</li> <li>Identify high-value segment opportunities that are underserved by current campaigns</li> </ul> <p>Data Integrity & Targeting Validation</p> <ul> <li>Validate that targeting attributes used in campaigns are correctly populated and reliably representing the intended audience</li> <li>Partner with Data Engineering to surface data quality issues and advocate for fixes</li> <li>Verify that audience sizes match expectations prior to campaign launch</li> </ul> <p> </p> <p><strong>What We’re Looking For</strong></p> <ul> <li>4+ years in marketing analytics, CRM analytics, or a related data role - ideally in a behavior-based vs transactional environment - like gaming or live services. </li> <li>Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode, or equivalent)</li> <li>Experience working with CRM or marketing automation platforms to extract and interpret campaign data</li> <li>Experience with both performance data and attribution data and able to ensure appropriate tracking is in place. </li> <li>Ability to represent data needs to engineers if necessary data options are not available.</li> <li> Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns.</li> <li>Ability to communicate data findings clearly to both technical and non-technical stakeholders</li> <li>Experience in games, apps, or a retention-driven consumer product is a strong plus</li> <li>Comfortable managing multiple reporting workstreams simultaneously across different game teams</li> <li>Experience in gaming as a player or operations manager preferred.</li> </ul> <p>Technical Skills</p> <ul> <li>SQL (required)</li> <li>Excel / Google Sheets (advanced functions, pivot tables)</li> <li>BI tools (Looker, Tableau, Amplitude, etc.)</li> <li>Familiarity with event tracking tools (Segment, Snowflake, BigQuery, etc.)</li> <li>Basic understanding of data pipelines and data quality checks</li> </ul><div class="content-conclusion"><p> </p> <h3>About Scopely</h3> <p>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of