Telehealth Paid Media Director

<p><strong>About the Role:</strong> </p> <p>As a Paid Media Director, you will lead paid media strategy, performance, and client relationships across complex consumer acquisition programs, with a focus on Telehealth and digital health. You will lead cross-functional teams while staying close to the platforms, performance data, measurement and business economics required to drive profitable growth.</p> <p>This role requires deep paid media expertise combined with an understanding of what makes Telehealth and digital health acquisition different: advertising and data-use restrictions, privacy-constrained measurement, complex patient journeys, and the need to connect media acquisition to downstream patient and business outcomes.</p> <p><strong>Responsibilities include but are not limited to:</strong></p> <ul> <li>Lead the development and execution of integrated paid media strategies across paid social, paid search, display, video, and emerging platforms.</li> <li>Own senior client relationships, translating business objectives, customer economics, and growth goals into clear media strategies, measurement frameworks, testing roadmaps, and recommendations.</li> <li>Lead paid media strategy for Telehealth and regulated healthcare businesses, navigating platform policies, privacy and data-use restrictions, measurement constraints, and business economics.</li> <li>Oversee media planning, forecasting, performance and investment decisions, using acquisition efficiency, incrementally, and business economics to guide budget allocation and growth.</li> <li>Diagnose performance beyond the media account, identifying how creative, conversion experiences, patient flows, measurement, product, and economics may enable or constrain growth.</li> <li>Establish structured testing approaches across media, creative, targeting, offers, and conversion experiences, including environments with restricted targeting or limited conversion signals. </li> <li>Lead, mentor, and develop teams of media buyers and strategists, establishing high standards for strategic thinking, execution, analytical rigor, and client service.</li> <li>Maintain deep platform fluency and step into campaign structure, optimization, tracking, and performance detail when needed to guide teams and troubleshoot challenges.</li> <li>Improve team processes, operating standards, and ways of working to support quality, scalability, and efficiency.</li> <li>Stay current on changes in healthcare advertising policies, privacy and data-use requirements, measurement practices, and advertising platforms.</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li><strong><em>Must currently live in New York City.</em></strong></li> <li>8+ years of paid media or performance marketing experience, including significant agency experience and senior-level ownership of complex consumer acquisition programs, and at least 2 years of experience with Telehealth businesses.</li> <li>Demonstrated experience leading paid media strategy for Telehealth, digital health, or similarly regulated healthcare businesses. Direct-to-consumer Telehealth experience is strongly preferred.</li> <li>Strong understanding of Telehealth patient acquisition journeys and how media connects to downstream clinical, customer, and business outcomes.</li> <li>Deep cross-channel expertise across paid social, paid search, display, video, and other relevant media channels, particularly Meta and Google.</li> <li>In-depth knowledge of healthcare advertising and data-use restrictions and their implications for targeting, optimization, creative, conversion tracking, and measurement.</li> <li>Strong understanding of acquisition economics, including CAC, contribution margin, retention/LTV, and payback, and the ability to connect media performance to broader business outcomes.</li> <li>Experience managing meaningful media budgets and complex, cross-channel acquisition programs.</li> <li>Proven success managing and developing high-performing media teams through coaching, training and clear performance standards, while leading senior-level client relationships.</li> <li>Strong strategic, analytical, and commercial thinking, with the ability to turn complex performance and business data into clear recommendations and decisions.</li> <li>Strong cross-functional leadership and communication skills, with experience working across analytics, creative, product, engineering, legal/compliance, and other stakeholders.</li> </ul> <div class="styles--2kg4_" data-ui="job-requirements"> <div> <p data-pm-slice="1 3 []"><strong>Our interview process includes, but is not limited to, the following:</strong></p> <ul class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p> Typing Test and logic assessment on Excel</p> </li> </ul> </div> </div> <p><strong>We offer a competitive salary and benefits based on education, experience, and skills level, including: </strong></p> <ul> <li> <ul> <li>Unlimited vacation policy</li> <li>Monthly Phone Stipend</li> <li>Comprehensive Medical, Dental, and Vision insurance options</li> <li>401(K) plan with matching</li> <li>Dog friendly office</li> <li>Hybrid work opportunity</li> <li>Bonus Perk - $50/week Seamless allowance</li> </ul> <p>Total compensation based on education, experience, and skills level ($