<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Reporting to:</strong> VP of Marketing</span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Employment type:</strong> <span class="x7amdea">Contract</span> </span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Level:</strong> Manager</span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Time commitment:</strong> Part-time, 20 hrs/week</span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Location:</strong> Remote, US-based (or NY/SF office)</span><br><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Start date:</strong> ASAP (contract)</span></p> <h4><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Role summary</strong></span></h4> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels. The Channel Marketing Manager sets direction, signs off on launches and brings the analytical depth that connects channel activity to revenue.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role.</span></p> <h4><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Core responsibilities</strong></span></h4> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Channel strategy and program management</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Track committed hours and deliverables so staffing and capacity reporting stay accurate.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Social media</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Set community engagement guidelines and escalation paths.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Track platform changes and test new formats to grow reach and engagement.</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>CRM, marketing automation and lifecycle marketing</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Own HubSpot marketing automation architecture: workflows, email sequences, lists, f