<div class="content-intro"><h3><strong>About Ethos</strong></h3> <p><strong>Ethos (Nasdaq: $LIFE) </strong>is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.</p></div><p><span style="font-size: 10pt;"><strong>About The Role</strong></span></p> <p><span style="font-size: 10pt;">As the <strong>Director, Performance Marketing</strong> at Ethos, you will own strategy, performance, and budget across Paid Search, SEO/GEO, and Affiliates, leading the channel managers who run them day to day. This role is built for a sharp strategic thinker rather than a channel operator. Your channel managers know their platforms, and your job is to solve the harder problems they can't solve alone and to extend that thinking beyond channels you own. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success!</span></p> <h3><span style="font-size: 10pt;"><strong>Duties & Responsibilities</strong></span></h3> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Strategic Ownership:</strong> Lead the strategy, budget allocation, and performance of Paid Search, SEO/GEO, and Affiliates, making the case for where incremental dollars should go and why.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Team Leadership:</strong> Manage and develop a team of channel managers, coaching them on strategy, prioritization, and decision-making rather than day-to-day execution.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Complex Problem Solving:</strong> Own the ambiguous, high-stakes questions your channels surface including competitive shifts, measurement disagreements, structural changes in how customers find us and drive them to a clear solution.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Funnel Diagnosis & Advocacy:</strong> Your remit doesn't end at the click. You'll dig into where and why prospects drop off after they reach us, identify the highest-value fixes, and build the case that gets them prioritized with Growth Product and Analytics. This is a role with real influence over the full customer journey, not just the media that feeds it.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Planning & Forecasting:</strong> Partner with Finance on forecasting, budget planning, and scenario modeling, and be the person who can explain clearly why we're ahead or behind and what to do about it.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>New Product Strategy:</strong> Help shape go-to-market strategy for new products, including audience sizing, channel fit, and how we test our way into what works.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Performance Management:</strong> Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Cross-Functional Partnership:</strong> Collaborate with internal teams (Creative, Analytics, MarTech, Growth Product, and Finance) to streamline all aspects of your managed channels.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Thought Leadership:</strong> Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.</span></li> </ul> <h3><span style="font-size: 10pt;"><strong>Qualifications & Skills</strong></span></h3> <ul> <li style="font-size: 10pt;"> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Proven Track Record:</strong> Demonstrated success in-house at a high-growth, DTC company (Fintech or Insurtech experience is a plus, but not required).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Critical Thinking:</strong> Exceptional structured problem-solving. You can take a vague, messy business question, break it down, decide what evidence would actually settle it, and land on a recommendation you can defend.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Relevant Experience:</strong> Minimum of 8 years in direct response or performance marketing, including experience leading and developing other marketers.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Channel Depth, Not Channel Breadth:</strong> Deep hands-on expertise in at least one biddable acquisition channel, and the ability to get smart on unfamiliar channels quickly. We care far more about how you think than whether you've personally run Search o