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Senior Manager, Growth Marketing & Demand Generation

hypori · Austin - TX; Remote - US · Austin, Texas, United States
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<div class="content-intro"><p style="text-align: left;"><span class="EOP Selected SCXW266852386 BCX0" data-ccp-props="{"335559739":180}"><span class="TextRun SCXW138449726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW138449726 BCX0"><strong>Hypori, Inc.</strong> is a high-growth cybersecurity SaaS </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW138449726 BCX0">company transforming</span><span class="NormalTextRun SCXW138449726 BCX0"> how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps an</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW138449726 BCX0">d d</span><span class="NormalTextRun SCXW138449726 BCX0">ata </span><span class="NormalTextRun SCXW138449726 BCX0">from a</span><span class="NormalTextRun SCXW138449726 BCX0">ny mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com.</span></span><span class="EOP Selected SCXW138449726 BCX0" data-ccp-props="{"335559739":180}"> </span> </span></p></div><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">Overview</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}"> </span></p> <p><span data-contrast="auto">This is a hands-on role for someone who wants to own a growth marketing program — not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO) as an internal practice, and deliver measurable pipeline for the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You will optimize the stack. This is not a strategy-and-delegate role — it is an individual contributor role for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy, analytical, and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions, move fast, and thrive without a playbook.</span><span data-ccp-props="{"335559739":240}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">Responsibilities</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Paid Media & Growth Execution</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":80}"> </span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box</span><span data-ccp-props="{"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise</span><span data-ccp-props="{"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted</span><span data-ccp-props="{"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome</span><span data-ccp-props="{"335559739":80}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Work directly with Sales and RevOps to align paid audiences with target account lists and Commer

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