Remote | Part-Time preferred, Fractional considered ✍️ Write words. Drive action. Prove the results. Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers. Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing. Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls. This isn’t a role for someone who simply enjoys writing. We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator. 🎯 What You’ll Own You’ll create copy across multiple channels, including: • Cold email sequences — for client campaigns and internal outbound • Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads • Landing pages — from the headline to the CTA and everything in between • Newsletters & email sequences — content that turns subscribers into leads • LinkedIn content — writing in two distinct founder voices • Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals You’ll have a lot of creative ownership — but the goal is always the same: Make people do something. 📊 How We Measure Success Forget word count. Forget how “pretty” the copy looks. We care about: • Reply rates • Click-through rates • Conversion rates • Leads generated • Calls booked If the copy performs, you’re doing your job. 🧠 You’ll Be a Great Fit If... • You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses • You can show real results from your copy — not just examples of what you wrote • You’re comfortable writing in someone else’s voice and can switch between distinct personalities • You use AI as part of your workflow, but know how to challenge, edit, and improve AI-generated drafts • You have strong commercial instincts and understand why people click, reply, buy, or book • English is your native language • You can overlap with Lisbon time for at least 4 hours per day • ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech 🚫 This Probably Isn’t for You If... • Your background is mainly long-form SEO or brand storytelling • Your workflow is basically “prompt → copy → send” • You rely on a designer to figure out whether your copy actually works • You care more about sounding clever than getting results