<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>About Harbinger</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.</span></p></div><p><strong>The Role</strong></p> <p>Harbinger goes to market through a growing network of commercial vehicle dealers. As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution — the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.</p> <p>Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow. You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools. The role requires equal strength in relationship management, field execution, and performance analysis.</p> <p><strong>What you'll own</strong></p> <ul> <li><strong>Dealer marketing strategy: </strong>Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets.</li> <li><strong>Dealer relationships: </strong>Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.</li> <li><strong>Local activation: </strong>Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.</li> <li><strong>Campaign toolkits: </strong>Develop turnkey dealer assets — messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.</li> <li><strong>Co-op / MDF governance: </strong>Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.</li> <li><strong>Brand & legal compliance: </strong>Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly.</li> <li><strong>Incentives packaging: </strong>Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.</li> <li><strong>Lead & retail performance: </strong>Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market.</li> <li><strong>Dealer enablement: </strong>Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well.</li> <li><strong>Market feedback: </strong>Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans.</li> </ul> <p><strong>What success looks like in the first 12 months</strong></p> <ul> <li>Every priority dealer has an approved marketing plan, calendar, budget, and measurable local-market goals.</li> <li>Dealers use national campaigns and toolkits consistently while localizing them appropriately for their markets.</li> <li>Dealer-generated leads, appointments, and test drives improve in priority markets.</li> <li>Co-op/MDF processes are clear, fast, compliant, and supported by useful ROI reporting.</li> <li>The dealer network views Marketing as a practical business partner, not simply an approval function.</li> </ul> <p><strong>Required qualifications</strong></p> <ul> <li>5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred</li> <li>Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority</li> <li>Track record of translating national campaigns into local activation and measuring results at market/partner level</li> <li>Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows</li> <li>Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion</li> <li>Strong presentation, facilitation, relationship-management, and conflict-resolution skills</li> <li>Ability to analyze performance data and turn findings into practical recommendations</li> <li>Able to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area</li> </ul> <p><strong>Preferred qualifications</strong></p> <ul> <li>Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure</li> <li>Experience launching a dealer network, entering new